The same Club, just better...

Indicative perhaps of the depth of feeling the matter has created.

There is a saying in business, don't kick the sleeping dog (customers) if they wake up they can bite you where it hurts the most.

Agree the cost of caravans are high if buying new.  MH's by time you take into account a caravan and tow car probably only slightly higher but more attractive to younger people rather than towing, plus if its under 3,500kg no extra licence.

C&CC offer more tenting/camping areas so maybe they do get more younger members I cannot say, but if some of the older members here do leave its only a premature loss of income as they will die off anyway at some point.

Income does not come form the £48 a year fee its mostly from site fees, insurance and other add-on's they sell so a few hundred "disgusted of Milton Keynes" throwing in the towel is hardly going to hurt he coffers and lets be honest by time Easter comes it will all be forgotten, we wont be able to remember what the old logo looked like and we will  all be on site with a glass of wine enjoying the great outdoors admiring the view and the lovely new signage.....

I doubt it Michael very much but I respect your opinion. Time will tell and if the re branding is reversed or the club fails I won't cut and paste this. .

All the best. I have said all I want to for the time being

You are correct McD would never change its name but the club is branding to suit the clientele it gets i.e. around 50% of MH & Caravans.  I would suggest the Caravan Club brand is pretty worthless unlike Mcd's.

If you book a manovering "taster"at the show all the big signs at the club stand still say caravan club,is it to ensure they book with the right "company" rather than the new one

Have been on the clubs Chatsworth site from last week...first time I knew about the name change was earlier this week when the Warden put the new signage up...Told me there would be a letter waiting for me at home setting out the rationale...and there is. Not sure about the 1907 being included on the name change...although I wasn't around in 1907 I'm pretty confident Motorhomes ( Motor Caravans) didn't exist then..

Whilst your comments have some limited validity, they do not address the primary concern of many posting on this thread. Money is being wasted on an "ego" project that would be better spent in providing much needed additional sites and pitches.

No amount of flowery 'mission statements' and PR waffle will assuage that concern.

In my experience younger families are buying caravans rather than motorhomes but that's only 100% of my touring friends   They start out  looking at motorhomes but tend to go for the space caravans provide. 

What they don't tend to do is join a club. Why would you?  There are sites everywhere that can be used without paying for membership. 

I can see the name change attracting more 45+ motorhome owners which is good. 

I wont be outside at Easter with a glass of wine enjoying the great outdoors although it's a nice sentiment. 

Is it a club or a company ?

Are we members or customers ?

Sorry, I've looked at the video but to me it's just another meaningless and unremarkable logo. The colours are not exactly going to blend into the rural landscape if they replace the CC brand colour on all site signage. I take the point about including motor caravans so how long before another relaunch to include trailer tents, tents and pod users, or will they not be considered as important to the future new club? Better to have stayed with the recognised Caravan Club name rather than proceed towards the Caravan, Motorhome, Trailer-tenting, Tenting and Glamping Club.