The same Club, just better...

Hi Janhsmn,

It's the 'getting out and doing your own thing' - those are your experiences and your adventures, we want to improve the services we offer to help you, and the new generation of explorers, do that.

If you would like more information about our values, there's more information at www.camc.com/discover

Motorhome owners also have to pay through the nose for facilities which they already have on board.

Much like caravanners then

I thought we did get out and do our own thing? 

The club has indeed carried, IMHO, a reputation for being stuffy, chintzy, WASPy, perhaps even elitist, and has not, for many years, been remotely reflective of the rich diversity of modern Britain.

Yes, it grates somewhat to consider the cost of rebranding when we can all see other areas in need of improvement but in reality, rebranding and, more importantly, modernising the Club, is long, long, l-o-n-g overdue.

People I've enjoyed meeting, when caravanning overseas, leaves a typical Club site here looking like a relic from the past, overly populated by whinging dinosaurs with nothing more important in their lives than to moan and complain about how we position our outfits on our pitch, our dogs, kids and other things, when they would really, truly, benefit from focusing on their own pleasure, enjoyment and adventures. No, this is not ageist, because many of the moaners are not elderly - and - I certainly hope I am able to continue caravanning well into my retirement, where I look forward to sites that make good use of every technology, convenience and gadget available to enhance my enjoyment of sites, and will (hopefully!) enable us to continue when we are physically less able.

Rebranding and modernising??? Bring it on(!) and well done to the Club for taking these necessary steps to build for the future!!

Twobeards, you may be right, yes we welcome you but on the same conditions as the rest of us in the club, but when you start to receive advantages not given to the rest of us with caravans then it begins  to become unfair, and that is what has started a lot of the problems... After all we are all members of the same club and should have the same expectancies and rights,,,,,,,...SG

Money would have been better spent on more Fully Serviced Pitches.

Fully agree!

Going the way of all large organisations ( especially public sector ) lets keep reorganising things, and changing things that aren't broken, just to justify some ones position in the organisation. After all it's not their money ! The person who did this will leave within 2 years, before the fallout comes back to hit them, and go and do it in another organisation, and the replacement will do something similar to justify themselves.

Like making it possible to book hard standings?

Or perhaps not promoting popular sites for redevelopment?

Or simply finding replacement sites for those that are lost?

When are we likely to have more information about the 'journey' 

There are golden rules to rebranding something, one key rule is to have the delivery, management and support systems absolutely at peak performance at the time of rebranding. If not it runs the risk of badly alienating two groups:

Existing customers, they want to know that any expenditure is being well spent, is relevant to them, and that there are no basic fundamental issues of greater importance before resources and finances are targeted away from failing areas, chasing other issues.

Potential new customers, any sign of issues and problems, unavailability and unmet expectations upon first impressions and usage will not build the customer base. Retention of users may fail.

I don't doubt the need of the Club to move forwards, it is and always has been insular, stuffy, slow to embrace change of any kind, etc...

But I do question the timing, because I don't think the existing membership as a whole are enamoured of recent changes, closures and decisions, and I cannot see new business flooding in until some of these basics are quickly sorted.

What about having an efficient, professional, reliable and user friendly website ?