The same Club, just better...

FAQ Were teh members consulted?

Answer No

I thought more like cotton wool finely drawn out

But it would be pioneering! Maybe they're just doing one value at a time?

For more than 50 years, the Club has welcomed motorhome owners into membership, and this sector has steadily grown. In spirit, we have been ‘the caravan and motorhome club’ for a very long time. This change is aimed to emphasise the inclusiveness of the organisation, with a range of products and services geared to meet the needs of a diverse membership, rather than draw distinctions between those choosing a different path to the same goal.

Caravanners are still just as important to us 

Ay oh enough gloating and car-a-vanner baiting for now,  see you all in a few years, when they change the name again perhaps, to The Motorhome & Tin Tenters Club. Love the new temporary, interim name, for now. Well done all involved at The Car-a-van and MOTORHOME Club 😄

Scary or what? I had decided that today I was contacting the CC to complain about the non-appearance of the sites directory and also the continued absence of CL info on the web site! How was I to know the news that came out.

Sounds like a media birthday for some expensive agency.

New brand logo which needs an expensive video to explain what it means.

Reams and reams of "bull" from the powers that be to justify what will be a bill running into horrendous proportions. My guess is way into six figures!

We are The Caravan Club and taking the line of new thinking we should now be The Caravan, Motorhome, Campervan, Trailer Tent, Tent  etc Club.

What a load of ego fetching rubbish. No doubt the hierarchy will expect a good pay rise for the thought that's gone into this change. The sad part is that in a growing industry, they will almost certainly be able to claim a rise in numbers, as their success. 

Rochelle, Thank you for your reply but the comment from janhsm probably speaks for everyone.

We really need specifics not aspirations.

I've been a member for 40 years and find this the most ridiculous thing yet. When was the member consultation? In my working life, I went through not dissimilar situations with 2 different organisations and even got told off by one when I moved house and needed to change my (pre-computer) letterheads because of the cost. Surely this will cost - changing all paperwork, site signs etc etc. Keeping site fees/subs down and improving sites will increase membership, not a name change! My 'business bible' says that changing such things only gives the impression of progress!

i'll go with the suggestion to call it the Parkers & Pitchers Institute - at some time in the future, I can then claim compensation for having been missold the subscription!

Wha on earth has improving wifi got to do with rebranding?

 lots of moans about not being treated like members of a club, but how many of you actually behave like members and not just users of the services provided?

Peedee