The same Club, just better...

I have both a campervan and a caravan so where does that leave me? I suspect I will still get the sour looks from wardens when I turn up with my outfit(s)

I have for some time often thought the Caravan Club was focussing more and more on Motor Homes, and this has confirmed my thoughts.

I much prefer the old logo, and name...........

I don't behave like a member. I am indeed a service user. 

I don't wish to be a 'member' and don't care about names and branding but before my renewal reminder arrives I'd like some meat on the bones of this four word skeleton 

The Clubs not been a Club for a long time. It's a business that's had the dreaded "marketing speak" added.

All that's been said is a load of waffle that doesn't tell you anything, just sounds impressive to some.

I agree that the club does have a stand offish reputation and is for older people. it would help if "committees"  didn't insist on wearing chains of office. We're a club not the CofE!

I have another question to ask those members more knowledgeable than me , and that is   what do the constitutional laws of the club state about name changes and have they had to close the club and apply for a new name, this all involves some legal involvement I presume.How do we the money payers know if this has been authorised correctly or just  rushed through. Some Answers please......

But that is surely the point. The management don't appear to understand what members want, most certainly what motorhome owners want. It's been over 40 years since we had a caravan, and since then we've used club sites less and less. Motorhome owners are the true explorers.A substantial number of motorhome owners look out of the window and decide whether or not to go away, and when they are away like to follow whatever direction they fancy The Caravan Club block booking system doesn't allow that for most sites. Motorhome owners also have to pay through the nose for facilities which they already have on board.

There are of course exceptions, but discussions on proper motorhome forums will untouchably negate a lot of the supposed benefits of rebranding. In my professional experience rebranding exercises are carried out for one of two reasons. Ego, or targeted at a specific audience. Since it doesn't seem to have been the second one...............

Malcolm

All fine but why the rebrand? Please don't say it to demonstrate the inclusiveness the club aspires to.

Just replace some of the committee and elect new younger blood.

Costs nothing same outcome.

You have to be joking Tinwheeler, the website is much easier for finding and reviewing sites than the book ever was. I remember many frustrating hours trying to find a suitable CL in the darned book. I`m surprised the club don`t save a stack of money by stopping it altogether, useless ancient and irrelevant

FAQs? Aren't these the things that marketeers think up to give answers to non-existent questions and give the impression that they're listening? 

Wouldn't be better to collate all the questions on here, give them some real consideration and respond honestly? And I don't mean the ones about the actual name (that's done and dusted) but all the questions about what will be different etc etc etc.

Could not have said it better!! Like the Bike