The same Club, just better...

If the club really wants to get rid of the "stuffy old fashioned image" try getting rid of everyone on the committee over 50 and get some young'uns in.

I'm 60 so that's me out

Not really. In marketing management terms these types of things are often seen as follows.

there's no going back.

It is better to groom those in favour and not inflame those against.

In reality people will either get used to it or depart.

It's probable that those that depart are not in the target market anyway and could just be a ongoing oozing sore. 

some groundwork has to be done before implementing the changes and/or new ways or working that will appeal to the new target market. Such changes can then be brought in at regular intervals to make the organisation look progressive. (Hence why there are no concrete changes on day 1)

not saying it's correct or a nice view of the world but you can see it in many companies.

I thought exactly the same as soon as I saw the email, Steve. How much cost? The 'membership' cost goes up each year but my wage does not. Maybe without doing a rebranding the price could have stayed the same. I think it is a real shame that sites are letting in Non-Members (Daleacres as a example). Quality of the people staying has definitely deteriorated on those sites. The Club sites should be for Club Members - there are few enough spaces anyway. The Club should also be trying to own sites - Northbrook Farm as an example. Council apparently selling half to property developers so will be a tiny site. Priorities seem to wrong when it comes to spending money.......... Enough ranting - I am off to start the beginning of an exciting adventure..................

The key thing here is that the club has recognised the need to reflect the caravan and camping requirements of its diverse membership.  The average age of members is in the 60s.  The club needs to be confident that it is relevant to the full age range and diverse requirements of the whole of the outdoor living community

While the Church of England has often been described as the Tory Party at prayer, the Caravan Club has often been described as the Tory Party at play.  I'm sure members will never forget the photos of members at the Buckingham Palace Garden Party......

Maybe the next development will be to get a President who is not a minor royal, but someone who has relevance to the outdoor life and the environment.  

Ah, TW, I am happy to note that I am not alone in thinking that there might be more important things in life to worry about.  I believe that the club has many more members than those who have posted on here, so it is reasonable to assume that they are not bothered either. Having said all that, I note that you are a motorhomer. I am now concerned that I may be burned at the stake for even communicating with you.

I must agree with a lot of the comments regarding the expence of this change, you say it was in consultation with our representatives on the committee, but did OUR representatives consult with US, the people they are supposed to represent? Motorhome (or motor caravans as they are also referred as) have always been welcome and I fail to see how this huge expence can be justified!! The cost will include changing all site signs, the adverts, the title of our club books and magazines, a total waste!!

Received my new handbook today, complete with new , uninspiring logo. Looking at the Club Bye-laws in the rear I see that a "caravan" is described as " a trailer caravan, MOTORHOME, trailer tent or folding camper" so it does make me wonder whether there really was any need to change except to polish the egos of those in charge. Personally I have no problem with the name change but the logo really does leave a lot to be desired. Looking at it I fail to see how it could possibly be connected to a thriving leisure/travel organisation. It looks more like the logo a down - at - heel local authority might select.

I don't mind the changes of name and logo but do find the site symbols in the new directory are not particularly clear - pale green on white may be pleasing to the designer but not ideal for reader clarity.

I see some have finally received a handbook. What is the map like?? 

It is a bit larger than the last one,so does not seem so cramped