The same Club, just better...

Posted on 24/02/2017 08:21 by David2115

The usual people moaning on this site does not in anyway show that the rebranding is a bad decision, this is a tiny forum and is not representative of the membership, looking at the names of people shouting the loudest it is the same as those persistently commenting on, dogs, speed, arrival times, departure times, wardens, noise, ball games etc etc... someone mentioned in earlier post that members were encouraged to express their views, I wonder how many new posters have come on here to do so? Not many I suggest, 

in my view the rebranding is a good thing, it will attract some younger members who may have felt the Cc was out of date and not attractive to younger more dynamic people that are now buying motorhomes, branding as an outdoor lifestyle, walking, fishing cycling, golf etc is great and I think what people want. 

Posted on 23/02/2017 23:18 by GodivaNige

The Club won't be at liberty to disclose financial information until such time as the current year accounts have been audited and released prior to the AGM

You can ask as often or as hard as you like, you will not get the figure you are requesting because quite simply, a; spending within the budget allocated for the rebrand has likely not yet been completed and b; within the Clubs code of conduct, it will be written that financial information is not available for public consumption until such time as the Club accountants have signed off the year end. Until such time, this information will be strictly confidential.

Posted on 24/02/2017 08:50 by

The significance of the red pennon is that it was first used in 1907 which in my mind makes it significant!

It has a proud history. Baby and bathwater come to mind

Posted on 24/02/2017 00:25 by DavidKlyne

I would argue that cost is a secondary consideration. This statement no doubt will get howls of protest. People have to look at the situation in a more logical manner. The Club have decided that they could not maximise it's potential by staying the same so a decision was made to rebrand in order to move forward and to encourage a new segment of members to join the Club. There is a perception that motorhomers belong to a predominantly  older age group. Depending on what online groups you belong to/read you do start to discover that many owners of motorhomes are in fact much younger and often not Club members. It is this group that the Club want to attract because they will be the future of the Club. If you have decided this is a worthwhile mission and that it would be beneficial to the Club in the longer term then the cost has to be taken on the chin. It makes no difference whether it costs £10000 or a million. The important decision is the one on rebranding. Reading many of these posts I wonder if people never redecorate their homes, buy new carpets etc,etc. Of course we all do but we don't expect our relations to advise us against it on terms of costs?

As an aside I was at the NEC today and the new Club stand was very striking. However dotted around the show were still remnants of the old logo, for example where there was a Club offer on buying a new car so the examples were all on third part stands. It immediately struck me how old fashioned it looked compared to the new!!!

David

Posted on 21/02/2017 08:55 by bvmc

Very sad to see money has been wasted on a re-brand of the Caravan Club. Does anyone else think that the new logo is ugly?