New rebrand, what new rebrand

Just got back from a stay at the CC site at Leyburn and witnessed the new entrance signage 

We passed through the entrance daily and didn't realise the sign was supposed to have a wood grain effect and wasn't just dirty.

Not the best first impression 😂

It's got something of the wild west about it...the OK Corral or a ranch. (Had someone just been to Texas?!) 

Or Homebase 😂

I've been a member for more than 30 years and have always valued the club, its sites, its staff, and services very highly indeed. This is the first thing of any significance that I have felt the need to criticise in all that time. But I am very disappointed in the way the name change and rebranding has been handled. I can understand the case for the change (though I don't agree with it). But to have made this major change without consultation with the members or, as far as I can see, any discussion at the AGM, is high-handed, undemocratic, and totally wrong for a membership organisation. It all feels a bit as though the executive committee knew this would be controversial, and wanted to push the change through before any opposition could gain ground. I expect this from politicians. But not at all the right way for the club to conduct itself. 

Thats the new site staff clothing Sainsburys tops, Homebase bottoms and Walls ice cream logos 

Can anybody please tell me how much the club so called 'rebranding' exercise has cost us, the Members? I would hope it will be clearly spelt out in the next instalment of the Club accounts?

Was this absolutely necessary? Short answer is no!

Surely our membership fees would be far better spent on making more sites available all year around; providing free Wi Fi; and reducing costs during peak periods for those members who cannot use our facilities at other times of the year!

According to the chest puffing individuals at the launch it had all been costed? but when a question was put to at a meeting in "Scotland? recently ,the answer was not quite so "positive",our SIL who works for a company that does that sort of work said it must be in the region of one million or more pounds, but most firms can "bury" the real cost in the accounts ,and he also added that the majority of "rebrands" never get the positive results that the companies think they will

 Oh !! For those that are interested ,,,the new attire ,,trousers are 'GREEN ',,Just seen it at "Black Horse Farm",,, .

i had a chuckle when we arrive at Poolsbrook a regular haunt of ours, we passed the non descript new sign and closely afterwards was a sign for walls icecream, that's when you realise they are very similar.  I must say the new one is very dour and not easy to spot.  hope they company they engaged to do the rebranding were not paid too much.

The whole rebranding is a waste of the members money.  Playing 'Spot the CL' is now very hard work, wishy washy signs can't be made out from the hedges (live ones)