New rebrand, what new rebrand

And on what planet is the "gushy" woman on in the letters page,also it seems you need to have an mbe to get a letter published about the new company

Was I the only one who noticed the reply from the Membership Services Team to the letter  headed "In the dark"? It said (inter alia) that "The cost [of the rebrand] has been planned and budgeted in advance"

Why then has the significant number of requests for these figures to be told to us been ignored? Also, this does not fit the narrative of the Club's Executive Secretary, who stated at a regional meeting that the figures had not been finalised.

Whilst we are at it, when will we be told the budgeted figures for the increase in revenue streams for membership numbers, increase in site occupation, etc etc that will arise from the exercise? This kind of detail would be part of any professionally conducted rebrand process

I've said this before, but SOME members of our club are the biggest whinging, complaining, stick in the mud set of moaners I have ever come across.

A comment like that sounds as if it comes from the "problems " that have been increasingly making those who do not "bury their heads in the,sand"more problems

The exercise looks to have been an unpopular and serious waste of money, but it is done now so I suppose we just have to make the best of it. Personally though i would get rid of the logo which whatever the club suggests in no way relevant to the club. The logo is just a mess and is not fit for purpose.

Maybe we have to accept the name change. But I really really loathe the new logo and colour scheme.

The green colour has been a fundamental part of the logo all these years and to now change to a brown flower is a real let down.

I don't recall many companies logos using this brown colour, and there's probably a great reason for that.

Bring back the green!

I do tend to agree. We are currently on our first Club site since the rebrand and the colours just don't compute, they are insipid . I think had they kept the colours of the previous upgrade from dark to a lighter green it would have kept a connection. I have no problem with the change of name but the more I see of the new colours the more I think they just don't work.

David

There is a letter in the May magazine titled 'Outstanding Job' that informs us how good the re-brand really is?

I assume the writer works in East Grimstead.

The comments to the letter before that one in the magazine from the Director General states:-

"The decision to re-brand was not based on a specific consultation of members, however the name change and logo were based on feedback and in consultation with your elected representatives on the Executive Committee.

So it's our fault for electing the wrong committee members!?

I presume the forum faults are also our doing....somehow?

EJB

I have been in similar circumstances in my working life where I have been consulted  on things but unless I was in a position to put up a convincing argument against the changes it was very difficult to persuade management to alter their course and also avoid the charge of being negative. So whilst what the DG says is correct we don't know the circumstances of how the question was put. Perhaps worth considering that if jobs are about to be made redundant those involved enter a period of "consultation" I somehow doubt that many consultations have changed the course of the original idea. 

David