New rebrand, what new rebrand

Stayed at a CL before the tunnel, on final approach I saw the new CL sign, turned in and pitched.

What's the problem 

The mainly white signs certainly stand out against the green hedges, I find.

We are off to Hurn lane next weekend we had the normal email from the CMC wishing us a nice time and with a photo of the new club site sign and telling us the club signage has changed   sounds like a real success 

Have seen the new signs. No better and no worse than the old ones.

Therefore, not worth hundreds of thousands of pounds of members money, I would conclude.

Remember this is still the Caravan Club Ltd, so all the signs are correct, the real ones and the new made up ones. Oh! and the new "Club" was founded in 2017 NOT 1907. I think there is a little spinning there. The old and new signs have been left up together so we all feel inclusive.

I am not some one who usually moans but The New Logo makes signs look cheap and tatty and not easily visible. Language for signs on club sites is meaningless.  'We're just sprucing up the facilities' sounds more like a lick and a promise than proper cleaning.  Until recently I have always preferred the caravan club but can honestly say that so far this year I have found the opposite with the opposition sites tidier and certainly easier to see signage.  Please spend money on updating out of date facilities and keeping up what used to be excellent standards rather than pointless rebranding if you want to maintain and gain members.  

Well, I have now seen one of the new CL signs in the wild.  What I saw first was "Certificated Location", not the obscure logo and wording.

Saw a club sign as we passed Crossways , stood out ok ,can't see what the problem is 

Me neither......apart from the hundreds of thousands of pounds it has cost members, for signs that are no better and no worse than the old ones.

Not a single, solitary new member will be attracted into tbe Club because of them.

On my last couple of trips, nearly 1000 miles I was surprised by how many CL's hadn't changed their signs.  May of course be closed and not bothered to take down the sign.