New rebrand, what new rebrand

Riba replied on 12/03/2017 19:13

Posted on 12/03/2017 19:13

Been away for a long weekend in the van on a CL.

We passed 2 club sites and 2 other cl's on the way to our destination, none of which were showing any form of the new signage.

Rebranding's going well then wink

 

 

Bluemalaga replied on 02/07/2017 19:56

Posted on 02/07/2017 18:02 by Shuttleworths

I open this thread just for a laugh, I mean I know CMC members like to whine but is it not time to move on? Why is the new logo such a problem, am I the only caravanner who finds no problem whatsoever spotting them? Might it be a case of some not wanting to see them rather than not actually seeing them I wonder?!

Posted on 02/07/2017 19:56

I couldn't care less what colour the sign or what is printed on it.

My only concern is that there is no benefit to me as a fee paying member of the club or any other member, but the considerable cost would be much better spent on improving some of the shabby toilet blocks we experience at many sites we visit, or a reduction in site fees if the club makes enough profit to waste on this unnecessary change.

Commercial sites are becoming a cheaper and better option than the CC regardless of what it is called and this excercise seems a wasted opportunity to improve members experience.

Lansdorf replied on 07/07/2017 17:45

Posted on 30/06/2017 17:00 by Tinwheeler

I quite agree, Husky. Things change and it's time to move on. After all, neither a sign nor a name change alter the ability to use sites and that's the reason most of us are members. Club/business, what does it matter?cool

Posted on 07/07/2017 17:45

Huskydog /Tinwheeler, you make a good point and of course we will all just carry on as before. However, I think that the membership is getting tired of an ever growing catalogue of seemingly pointless changes to the club with this re brand probably being the most costly and pointless. I suspect the total cost will be counted in millions of pounds not hundreds of thousands. Our total pitching costs are for ever increasing yet our "club" sees fit to squander money on something that is of no benefit to anyone. Why not spend it on the facilities or on keeping the pitch fees a bit lower.  (Bridlington £32 per night. Last year Cromer £38 per night. ) Let's face it we all have caravans regardless of wether we tow them or drive them so why re brand?  I can well understand why many disgruntled members choose to vent their spleens in this forum....even though we know that no one at the club will listen to us!!

The photo is just a bit of fun. There is little resemblance in reality but when I fist saw the new sign it made me think of this well known ice cream!!

Lansdorf replied on 07/07/2017 21:43

Posted on 07/07/2017 21:43

Well I just posted a photo of the new logo alongside a sign for a well known ice cream because; (and I quote); "There is little resemblance in reality but when I fist saw the new sign it made me think of this well known ice cream!!" Well two others saw the funny side and "Liked" it but clearly I have offended someone "at Club HQ" for which I am eternally sorry. I hope they don't demand that I return my hard won 99 red green and white site plaques! I was hoping for 100 but the next "new site" we visit may only have the new ones in the supermarket colour scheme. Hey Ho. Looking forward to our next trip out. East Yorkshire this time. New ground for us.

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