New rebrand, what new rebrand
123 replies
JayEss replied on 14/04/2017 16:19
JVB66 replied on 14/04/2017 16:23
Posted on 14/04/2017 12:40 by DSBFrom what I can gather, the uniforms and signs were due for renewal anyway - I think they do them as a matter of course every so often.
The other info I have heard is that the Club has seen a good increase in membership since the change of name. There are reports that some motorhomers were not aware that they could join the Caravan Club until the name was changed to CAMC.
David
Posted on 14/04/2017 16:23
Sorry David but "marketing speak" to try to justify the "rebrand" and as All the signs were replaced a couple of years ago after a long period by a "new" colour that falls flat
And there has always been an increase in membership this time of year (from a warden two days ago)who is also on the brink of jumping ship because of the the grief that site staff are getting with no support from EG
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JayEss replied on 14/04/2017 16:53
Posted on 14/04/2017 16:23 by JVB66Sorry David but "marketing speak" to try to justify the "rebrand" and as All the signs were replaced a couple of years ago after a long period by a "new" colour that falls flat
And there has always been an increase in membership this time of year (from a warden two days ago)who is also on the brink of jumping ship because of the the grief that site staff are getting with no support from EG
Mitsi Fendt replied on 14/04/2017 17:02
JVB66 replied on 14/04/2017 19:13
Posted on 14/04/2017 17:02 by Mitsi FendtZzzzzzzzzzzzzzzz
PhilHeller replied on 14/04/2017 19:15
Posted on 14/04/2017 12:40 by DSBFrom what I can gather, the uniforms and signs were due for renewal anyway - I think they do them as a matter of course every so often.
The other info I have heard is that the Club has seen a good increase in membership since the change of name. There are reports that some motorhomers were not aware that they could join the Caravan Club until the name was changed to CAMC.
David
Bonnymike replied on 15/04/2017 10:29
Posted on 15/04/2017 10:29
You couldn't make it up 2
Staying at club site this w/end. Signage from one direction easily missed if you don't know site is there. Has to be the new rubbish logo !!
Signage from other direction , same structure, but old sign still in situ.Visible from a great distance.
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tommys replied on 16/04/2017 10:11
Posted on 16/04/2017 10:11
On the 28th March I emailed the club asking for the statistics of how many members were asked re. the change of logo and how many agreed with it. Apart from an acknowledgment of email NOTHING.
.
Funny that!
Now talk of changing the club magazine. What is it with these people "if it ain't broke leave it alone"!
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JohnM20 replied on 18/04/2017 17:39
Posted on 18/04/2017 17:39
Just back from a CL in the Cotswolds. On one side of the gateway was the new sign and on the other side the old sign. No prizes for guessing which stood out the most.
The writing on the new sign is so small you have to be within just a few feet to be able to read it. The old sign on the other hand is totally readable from quite a distance. On the road from Chipping Norton towards Moreton there is another CL which appears to only have the old sign on display. This could be read very clearly as we drove past at about 50mph.
Looking at the new sign from very close up I see that it is not only supposed to look like planks of white painted wood but it also has the woodgrain in it. What is the point of that apart from costing far more and so more profit for the signmaker.
Amesford replied on 22/04/2017 11:59
Posted on 25/03/2017 09:47 by SteveLGlad to here it. I would much rather that uniforms were changed when worn out, rather than just so everywhere looks the same. That should at least help to minimise the cost of the rebrand.
Riba
Caravanner