New rebrand, what new rebrand
123 replies
R.Ashmore replied on 23/03/2017 21:02
ian2013 replied on 24/03/2017 21:48
Fisherman replied on 25/03/2017 07:45
SteveL replied on 25/03/2017 09:47
Posted on 25/03/2017 07:45 by FishermanBack from Brecon with new access signs. Nothing else changed as far as I could see. Same outfit by wardens. Passed Coed y Llwyn on the way and thy had the old CC sign at the entrance. No consistency despite the huge cost.
DSB replied on 25/03/2017 10:54
Posted on 25/03/2017 09:47 by SteveLGlad to here it. I would much rather that uniforms were changed when worn out, rather than just so everywhere looks the same. That should at least help to minimise the cost of the rebrand.
JVB66 replied on 26/03/2017 14:19
Posted on 26/03/2017 14:19
SIL and DD been today for MUM ,he works for a company that also specialises in company rebrands,and the min for a company the size of the cc would be at least One Million pounds, probably more with the diverse amount of things the cc are involved in, he also says most companies who do a "re brand" can "hide" the costs,from "share holders"but most regret it as the cost is never recovered with extra buisiness,it as seems the case with the cc it can lose some of its core customer base,
mattjaneking replied on 29/03/2017 15:23
Posted on 26/03/2017 14:19 by JVB66SIL and DD been today for MUM ,he works for a company that also specialises in company rebrands,and the min for a company the size of the cc would be at least One Million pounds, probably more with the diverse amount of things the cc are involved in, he also says most companies who do a "re brand" can "hide" the costs,from "share holders"but most regret it as the cost is never recovered with extra buisiness,it as seems the case with the cc it can lose some of its core customer base
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Posted on 29/03/2017 15:23
I was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.
Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show.
Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.
3 people like this
VolvoV70 replied on 29/03/2017 15:42
Posted on 29/03/2017 15:23 by mattjanekingI was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.
Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show.
Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.
Posted on 29/03/2017 15:42
This is ridiculous. of course it is understandable that the final figures are not known at present - the exercise has not yet been completed.
However, surely there must have been a budget set - or are the management afraid to tell us in the hope that the furore might have died down by the time they do actually tell us the costs and benefits anticipated obtained
4 people like this
JVB66 replied on 29/03/2017 17:05
Posted on 29/03/2017 15:23 by mattjanekingI was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.
Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show.
Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.
Riba
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