New rebrand, what new rebrand

Posted on 25/03/2017 07:45 by Fisherman

Back from Brecon with new access signs. Nothing else changed as far as I could see. Same outfit by wardens. Passed Coed y Llwyn on the way and thy had the old CC sign at the entrance. No consistency despite the huge cost.

Posted on 25/03/2017 09:47 by SteveL

Glad to here it. I would much rather that uniforms were changed when worn out, rather than just so everywhere looks the same. That should at least help to minimise the cost of the rebrand.

Posted on 26/03/2017 14:19 by JVB66

SIL and DD been today for MUM ,he works for a company that also  specialises in company rebrands,and the min for a company the size of the cc would be at least One Million pounds, probably more with the diverse amount of things the cc are involved in, he also says most companies who do a "re brand" can "hide" the costs,from "share holders"but most regret it as the cost is never recovered with extra buisiness,it as seems the case with the cc it can lose some of its core customer base,   

Posted on 29/03/2017 15:23 by mattjaneking

I was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.

Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show. 

Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.

Posted on 29/03/2017 15:23 by mattjaneking

I was at a regional q&a session earlier this month and a couple of interesting things came out about the re-brand. Martin Stringer - Executive Secretary - was asked how much it has all cost and said at that time the final figures were not known but all would be detailed in the accounts at year end, and presumably available at the next AGM.

Also Grenville Chamberlain - Chairman of the club - was there and was asked why there had been no consultation and it basically came down to trust! They didn't seem to believe that members or more particularly CL owners would not 'leak' the change before the February NEC Show. 

Finally, and perhaps most telling, when it was pointed out that there were a lot of negative comments about the change on the Club Together discussion boards, the Chairman admitted he did not look at the discussions (but would not say why) so one can only conclude he doesn't care what members think.