New rebrand, what new rebrand

Not sure they have spent that much, it depends how much was put out to consultants. As far as the logo is concerned it was probably done by a five year old for a lollipop. If they paid for it they should demand the money back with interest.

The old signs were easy to see and recognise.  The new colour scheme and logo do not stand out and look totally old hat.

What a waste of money, much better to have reduced the site fees. Why were the members not asked their opinion in the club magazine?

35 years a member and feel let down

I'm glad I don't own an 'Old Hat' that looks like that!! 

Easter Bonnet ?

Just been to Merrose Farm. Some of the signs are up including the one facing the main road, but there are some of the old green ones still about.  But as others have said, the site is still immaculate and outwardly, little changed.

But I still remain of the opinion that this is a cost that should not have been incurred as it must be significant.

Noticed the old sign at local CC. Think the tea drinkers forgot about the bilingual needs here or the biscuits ran out before they got that far.  Its the "better" club after all.

Sadly not so sure of that any more.  

TF

The C&MC is a wholly-owned subsidiary of the CC. Does this mean all the assets have been transferred and it can be sold off or floated to the benefit of the shareholders of Caravan Club Limited?

Meanwhile every last piece of signage is being replaced on the sites we've been on recently. The wardens at Warwick only had new 'tops' but not new trousers, so that's a saving on costs.

From what I can gather, the uniforms and signs were due for renewal anyway - I think they do them as a matter of course every so often.

The other info I have heard is that the Club has seen a good increase in membership since the change of name.  There are reports that some motorhomers were not aware that they could join the Caravan Club until the name was changed to CAMC.

David 

Sorry, but I'm sceptical of that claim, David. It's the time of year when new members can be expected to join. If Motorhomers hadn't realised they could join CC they couldn't have done much research. It sounds to me like propaganda from the club trying to justify the change.