New rebrand, what new rebrand
123 replies
Wildwood replied on 01/04/2017 15:26
Posted on 26/03/2017 14:19 by JVB66SIL and DD been today for MUM ,he works for a company that also specialises in company rebrands,and the min for a company the size of the cc would be at least One Million pounds, probably more with the diverse amount of things the cc are involved in, he also says most companies who do a "re brand" can "hide" the costs,from "share holders"but most regret it as the cost is never recovered with extra buisiness,it as seems the case with the cc it can lose some of its core customer base
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broadway1 replied on 13/04/2017 16:44
Posted on 13/04/2017 16:44
The old signs were easy to see and recognise. The new colour scheme and logo do not stand out and look totally old hat.
What a waste of money, much better to have reduced the site fees. Why were the members not asked their opinion in the club magazine?
35 years a member and feel let down
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JCB4X4 replied on 13/04/2017 17:22
Navigateur replied on 13/04/2017 17:53
pegwr33 replied on 13/04/2017 19:45
Posted on 13/04/2017 19:45
Just been to Merrose Farm. Some of the signs are up including the one facing the main road, but there are some of the old green ones still about. But as others have said, the site is still immaculate and outwardly, little changed.
But I still remain of the opinion that this is a cost that should not have been incurred as it must be significant.
Fisherman replied on 13/04/2017 21:25
tigerfish replied on 14/04/2017 00:42
chasncath replied on 14/04/2017 09:14
Posted on 14/04/2017 09:14
The C&MC is a wholly-owned subsidiary of the CC. Does this mean all the assets have been transferred and it can be sold off or floated to the benefit of the shareholders of Caravan Club Limited?
Meanwhile every last piece of signage is being replaced on the sites we've been on recently. The wardens at Warwick only had new 'tops' but not new trousers, so that's a saving on costs.
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DSB replied on 14/04/2017 12:40
Posted on 14/04/2017 12:40
From what I can gather, the uniforms and signs were due for renewal anyway - I think they do them as a matter of course every so often.
The other info I have heard is that the Club has seen a good increase in membership since the change of name. There are reports that some motorhomers were not aware that they could join the Caravan Club until the name was changed to CAMC.
David
Tinwheeler replied on 14/04/2017 13:02
Posted on 14/04/2017 12:40 by DSBFrom what I can gather, the uniforms and signs were due for renewal anyway - I think they do them as a matter of course every so often.
The other info I have heard is that the Club has seen a good increase in membership since the change of name. There are reports that some motorhomers were not aware that they could join the Caravan Club until the name was changed to CAMC.
David
Posted on 14/04/2017 13:02
Sorry, but I'm sceptical of that claim, David. It's the time of year when new members can be expected to join. If Motorhomers hadn't realised they could join CC they couldn't have done much research. It sounds to me like propaganda from the club trying to justify the change.
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Riba
Caravanner