Loyalty not rewarded

OrionCalls replied on 23/10/2020 13:32

Posted on 23/10/2020 13:32

The caravan and Motorhome Club does not appear to value the Loyalty of Members.

I have been a member of the Caravan Club for a number of years and have never hesitated in renewing my membership.

My 12 monthly subscription is due again at the beginning of next month and I had intended to renew again but was very disappointed to see that they are, at the moment, offering new members  a voucher for their first night on site. This is despite, I believe, a record numbers of new members joining the CAMC this year. Surely they should be  rewarding their current members ?

There are repeated complaints that insurance companies, internet providers etc. do not treat Loyalty like Royalty and perhaps the actual individual cost is not so great but I will not be renewing my membership until I intend to use a CAMC site or a CL again.

peedee replied on 01/11/2020 13:59

Posted on 01/11/2020 09:51 by EmilysDad

Only if you're able to use/spend them .... otherwise you've just lost £2400 🤔

Posted on 01/11/2020 13:59

Its not really a loyalty perk either. New members can also buy them and even those joining for just a year.

peedee

Goldie146 replied on 01/11/2020 14:38

Posted on 01/11/2020 13:59 by peedee

Its not really a loyalty perk either. New members can also buy them and even those joining for just a year.

peedee

Posted on 01/11/2020 14:38

I thought they were only available for a limited time. 31st May 2020?

(I’m referring to the special offer ones - buy some, get 20% more - not “normal” vouchers.)

Rocky 2 buckets replied on 01/11/2020 14:47

Posted on 01/11/2020 13:41 by EmilysDad

But as TTDA says they are not all open ended  .... 

Posted on 01/11/2020 14:47

I’m surprised you didn’t know ED🤔🤷🏻‍♂️.

PS-thanks for putting both of us right TDA👍🏻

Takethedogalong replied on 01/11/2020 14:51

Posted on 01/11/2020 14:51

Yes, I think you are right Goldie. The special offer vouchers were only on sale for a limited time frame. They were a Marketing opportunity that gave Members quite a good deal if they used Club Sites primarily, and of course generated much needed income for the Club at a time when it was imperative that they kept Members on board. Early signees got the none time limited vouchers, I think later vouchers do have a timed date, but not sure what it is. 

Takethedogalong replied on 01/11/2020 15:06

Posted on 01/11/2020 14:47 by Rocky 2 buckets

I’m surprised you didn’t know ED🤔🤷🏻‍♂️.

PS-thanks for putting both of us right TDA👍🏻

Posted on 01/11/2020 15:06

S’ok Rocky, at the time I watched avidly what the Club was up to in terms of income generation. (You can take the girl out of Marketing, but not her marketing out of the girl,😁) Quite impressive offer for those who use Club Sites, the open ended offer. Not of interest really for likes of us who seldom venture onto a Club Site, we’ed still have unused vouchers in a decade’s time😂

However....... factor in that some Club Sites didn’t open all year, that the vast majority close down by early November until March, that this pesky virus is going to be long haul, that getting Sites back up and running next March is a gamble, and then finally, the Club changing the rules and putting a use by date on some vouchers, and you need to consider carefully if it’s for you. As I say, great if Club Sites are your first choice and for a long stay, (some folks might have used all their vouchers by now) but not if you like a really big choice of Club Sites, watch the pennies in terms of price per night anyway, and don’t tour through the colder months. When the Sites are allowed to open of course......

I hope it’s worked out well for those who bought big👍

DavidKlyne replied on 01/11/2020 15:28

Posted on 01/11/2020 15:28

I just wonder how one would judge loyalty? Would it be length of membership or would be be by how much members spend on Club sites? In the commercial world loyalty schemes reward the amount of money you spend. If it was on length of membership what would people expect, a site voucher after each ten years? I can just see someone having achieved 30 membership getting a site voucher commenting that it wasn't generous enough. There are some members who make a massive use of Club sites throughout the year and yet the average is 6.85 nights per member according to the AGM information. That figure could be skewed by the use of CL's which would be very difficult to monitor from a reward scheme point of view.

Perhaps best for the Club to work with Partners to get good discounts on attractions and other benefits which all members can make use of?

David

SteveL replied on 01/11/2020 16:47

Posted on 01/11/2020 16:47

In the commercial world loyalty schemes reward the amount of money you spend.

As far as supermarkets are concerned, it is the lack of money that you spend. In normal times we used all the supermarkets dependent on who had sent us money off vouchers. We only tended to get them when we had not been for a while. It was fairly rare for us not to have one worth 10 or 15% off spending a certain amount, from either Tesco, Sainsburys, Morrisons or Waitrose. 

DavidKlyne replied on 01/11/2020 17:19

Posted on 01/11/2020 16:47 by SteveL

In the commercial world loyalty schemes reward the amount of money you spend.

As far as supermarkets are concerned, it is the lack of money that you spend. In normal times we used all the supermarkets dependent on who had sent us money off vouchers. We only tended to get them when we had not been for a while. It was fairly rare for us not to have one worth 10 or 15% off spending a certain amount, from either Tesco, Sainsburys, Morrisons or Waitrose. 

Posted on 01/11/2020 17:19

Steve

The point I am making is that reward schemes are different to what you are referring to. We shop online at Waitrose every week and don't get any vouchers. What we do get is rewards for shopping there using our Partnership Card which over a year amount to quite a lot of money. I took the reference to the Club rewarding loyalty as meaning that regular users of Club services/sites don't get rewards which is more in keeping with rewarding ongoing loyalty rather than as a lost leader to encourage you to spend in a supermarket that you have not visited recently. I think they are two different things?

David

tenderfoot14 replied on 01/11/2020 19:25

Posted on 01/11/2020 13:01 by Tinwheeler

The days of not needing to book vanished years ago, TF, long before MHs became so popular. 

I'm afraid Scottish tourism opened a whole can of worms by promoting the NC500 with the result that a lot of what folk go there for has been spoilt. We transited en route to the Northern Isles last year and I was shocked at the numbers 'doing' the NC500. I’m glad we toured that area quite extensively before it became popular.

Posted on 01/11/2020 19:25

Having been regular visitor to Altnaharra over the years last year was my last and I see it didn't open at all this year.   I watched from the non elect pitches at the bridge two m/h cram onto the tourist info board park to park free overnight.  must be all of 30 feet from site and water tap which they filled up during the night.   At least one of the vans left the contents of their toilet behind in drain leading to under bridge.   I would say the were hired vans and would be confident not real M/H ers   This is an open site and I would suspect its had a few unauthorised visitors this year.   Hope its open next year have booked it anyway.

Takethedogalong replied on 01/11/2020 19:52

Posted on 01/11/2020 17:19 by DavidKlyne

Steve

The point I am making is that reward schemes are different to what you are referring to. We shop online at Waitrose every week and don't get any vouchers. What we do get is rewards for shopping there using our Partnership Card which over a year amount to quite a lot of money. I took the reference to the Club rewarding loyalty as meaning that regular users of Club services/sites don't get rewards which is more in keeping with rewarding ongoing loyalty rather than as a lost leader to encourage you to spend in a supermarket that you have not visited recently. I think they are two different things?

David

Posted on 01/11/2020 19:52

Spot on DK. The odd pound off here and there doesn’t amount to a great deal, but if you are part of a Reward scheme, then you can often access some very very good savings. Tesco Club card springs to mind. Every time you shop, you tot up a few pennies to spend in the stores. But access the Tesco Rewards and it’s partners and you can/could quadruple your savings. We saved our vouchers and did a weekend at a couple of London attractions for nothing. Ordinarily it would have cost us £200, but we used £50 worth of vouchers instead. Not quite as generous a scheme as it used to be, but still very good. Same with Club. Use some of their offers, and you easily cover annual membership. Club seems to be majoring more on family type Go Ape attractions etc.... nowadays, but there’s still something for most folks, even if it’s only 10% off at Mountain Warehouse!😁

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