The same Club, just better...

I really want to see change within our club but answer these three questions:

Do members feel there are more pressing things to spend our money on within our club than the huge cost of rebranding and a marketing spend?

Were motorhome owners somehow confused by the name Caravan Club and unaware they too could be members?

If this is such an obvious and necessary change why the big spend on expensive PR video shoots to try and take members on this "journey" of "evolution"?

Any member who regularly uses the sites, the website, tries to book a CL or ferries and overseas campsites or pays for unreliable and expensive wifi (as just a few examples) can see that this money could and should have been invested in ways that will genuinely improve our club.

The winners of this change are the marketing companies, the sign makers and the egos of those who have misjudged this so badly. I am all for change, just change that will make a genuine difference to those who will pay for that change. There is much to love about our club but much to put right too. The Logo and name are unlikely to have been the top two priorities of many members.

I agree with many others this us a waste of money.

If put to a vote how many members would want this change. 

It seems to me that the awful, really awful corporate BS that is so much a part of this re-invention of our club, has caused the most resentment from some members, and it is so unnecessary.

Many of us abhor such crap in their working lives or have left it behind since retiring and hoped never to have to face it again.

The Club needs change but this is not the way to do it.  People who love the outdoor life are NOT impressed by meaningless mission statements cloned from the business world. We need something more tangible and I hope the Club seriously takes note of the feelings expressed in this discussion

I also think an entirely new logo may be a mistake and the red pennant, so well known, should have been incorporated. I see no need to spend Club money on "re-branding".

When was I asked for my feedback? 

I don't recall being asked by any one form the "Club" or my "representatives on the Committee" for my opinion at any time. The first I knew was when I got the email at 12:08 today (21/2/17). Nearly 2 hours AFTER Joe Public gets to know.

When will someone have the guts to tell us exactly how much this ridiculous exercise has cost US the MEMBERS who have not been consulted about how our money is spent by OUR Club.

It would be nice if the club announced their plans for improvement on club sites and not just wow! Look at the new logo.

I have not seen one mention of any plans to improve any sites or the way bookings are handled.

As a member of a club I would expect improvements for our benefit.

It does seem as the club is run as a corporate business. 

But hey what do I know?

Yes it might, but not for long as here will not be enough people to keep the club viable

I was a member as a caravaner in 1970s, I rejoined as a motorhomer in 2016 but never felt part of the club now, with this change, I feel part of the most important and significant club in the U.K. 

Not only will the change make me feel more welcome in the club it will send a powerful message out to businesses, government and other authorities as to who we really represent and the importance of OUR organisation 

Seems that most club sites, presumably the biggest money spinners for the company (sorry, club), are closed until March so why would the club (sorry, company) bother to produce it's new handbook for customers (sorry, members) until then.    

Just glad I'm not a CL or an advertiser hoping to get early year business from the handbook! 

Lucky you my email arrived at 12.31🙄

No e-mail here