The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

juliec replied on 21/02/2017 20:56

Posted on 21/02/2017 09:04 by JVB66

So after 110 yrs our club? without ref to its members? has spent ,and will be spending in the future thousands of pounds of money that could be far better invested in sites to keep them open (Mildenhall now gone?)for an ego  trip to change the name of an Institution that is known world wideyell

Posted on 21/02/2017 20:56

We totally agree WHAT A WASTE OF MONEY. It's not our club any more. 

JillcotJohn replied on 21/02/2017 20:57

Posted on 21/02/2017 20:57

Well, the one thing I think we can all agree on is that the change of name/logo has generated a lot of discussion!!

It does seem a lot of "ta ra ra boom de ay" - a big announcement but the announcement is "nothing has changed"!  So why change it?  We all knew that people with motorhomes are members of the club.  Are there hordes of motorhome owners out there who are not club members now because they thought they couldn't be?  I don't think so.

So, on balance - a lot of hot air and a lot of money spent on re-branding (wouldn't be surprised if consultants were employed at huge expense) - is it really value for money? Probably not :(

 

replied on 21/02/2017 20:58

Posted on 21/02/2017 20:58

45 years old and 45 years experience of the club.

I do not like the new branding, the logo or colours.

I will not be displaying any stickers with it on.

I don't think the club knows the meaning of diversity.  

Lets just make people with folding campers feel even more excluded than they already do.

The last present my late grandmother gave me was the leather centenary site book cover.  This is where my heart lays, with the caravan club.  My late grandfather was buried wearing his silk club tie.  Okay that's all very personal but I did feel close to the club and now I feel alienated and with no family identity remaining.

 

As far as the unnecessary expense of the re brand goes, I will spend the next 12 months trying out CS's and if they suit our needs I will cancel my subscription.

After all the club won't mind one jot as there are bound to be many rich but included camper van owners to take my place, churning up the few remaining grass pitches after an over night shower of rain.

TobyLeeds replied on 21/02/2017 20:58

Posted on 21/02/2017 20:58

I am now an EXPLORER

I explore the toilet block - usually found to be in need of refurbishment

i explore the information room - usually containing out of date information promoting attractions many miles from the site

i explore the dog walk - usually short, muddy even the dog objects

I explore the recycling facilities but have trouble lifting the lid

i explore the children's play area and discover it's too far from the pitch to keep an eye on my children

i would explore the internet but there are other people using it and I am logged out before I have logged in

i am not given the opportunity to explore my pitch as my position on it is predetermined by a white (or blue) peg.

perhaps the club should be sold to a venture capitalist who would explore and develope the good points about the club and we would all benefit.

dmcg replied on 21/02/2017 21:04

Posted on 21/02/2017 21:04

What a waste of money. If it was so well discussed why has it came as such a shock to the bulk of the membership. I have never heard of motorhomers entertaining any thoughts that they are less well thought of in the club or are not included to the same extent as caravanners. Having read the blurb re rebranding it is depressingly pc. Imagine all the better things that the money could have been spent on. I may be wrong but I think the club is the only organisation that feels the need to do this. Every caravan site I've spent time in throughout Europe did not feel the need to call themselves a caravan and motor home site. 

tenderfoot14 replied on 21/02/2017 21:07

Posted on 21/02/2017 08:55 by bvmc

Very sad to see money has been wasted on a re-brand of the Caravan Club. Does anyone else think that the new logo is ugly?  

Posted on 21/02/2017 21:07

Complete waste of money (an awful lot of money) colours not conducive to grass/woodland of the sites,    will stick out like a sore thumb in the country side.  Site managers/staff new uniforms, signage etc alone will be millions.  After 34 years I despair !!!!!!!

Wex replied on 21/02/2017 21:16

Posted on 21/02/2017 20:06 by moulesy

Thanks for that clarification Rochelle. I've no problem with sites being managed to provide suitable pitches for any outfit.

And to be clear to my many motorhoming friends, I'd be against pre-booking of specific pitches for caravanners too! Smiley smiley.

Posted on 21/02/2017 21:16

How about a different approach? Why not be able to book a specific pitch at booking if available? Is that any worse than a mad scramble?

Robert

BedsMan replied on 21/02/2017 21:16

Posted on 21/02/2017 21:16

Local centre's produce a raft of literature that is all now going to have to be reworked.

As we all have other day jobs, this can only be done in the evenings so that means more late nights doing this.

I trust the club will inform centre's when they can download the rebranding artwork so that we can start reworking our literature and websites, also need to advise where this is located as the original download area's have been shut down.

Bakers2 replied on 21/02/2017 21:17

Posted on 21/02/2017 20:58 by TobyLeeds

I am now an EXPLORER

I explore the toilet block - usually found to be in need of refurbishment

i explore the information room - usually containing out of date information promoting attractions many miles from the site

i explore the dog walk - usually short, muddy even the dog objects

I explore the recycling facilities but have trouble lifting the lid

i explore the children's play area and discover it's too far from the pitch to keep an eye on my children

i would explore the internet but there are other people using it and I am logged out before I have logged in

i am not given the opportunity to explore my pitch as my position on it is predetermined by a white (or blue) peg.

perhaps the club should be sold to a venture capitalist who would explore and develope the good points about the club and we would all benefit.

Posted on 21/02/2017 21:17

Wow sums it up in a nutshell. That's what needs changing not the logo and name. It's happened now and we are to be given a new experience so maybe the above will be redundant 😂😂😂. Maybe I'll wake up in the morning and find it was all a dream, as so many have had the same maybe they put something in the water?

I have no objections to change and I think maybe it was needed but hearing thatCL's and centres are going to be out of pocket even if they spoke to HQ is awful and the only way to correct that is to pay to cover their losses, after all it will be miniscule compared with what has already been laid out and pledged for changes. More than enough to buy another site???

Cynical moi 😐

replied on 21/02/2017 21:18

Posted on 21/02/2017 21:18

I am very excited to see the new logo and that motorhomes are mentioned in the new title.

Makes me feel more at home,,inclusive too!

Psycholigically I have often asked if motorhomes are ok on caravan sites when ringing up for information.

Now feel part of the team .

Looking forward to receiving my new sticker.

 

This topic has been locked, no new replies can be added.

near Malvern Hills Club Campsite Member photo by Andrew Cole

Book a late escape

There's still availability at many popular UK Club campsites - find your perfect pitch today for a last minute trip!

Book now
Woman sitting in camping chair by Wastwater in the Lake District with her two dogs and picnic blanket

Follow us on Facebook

Follow the Caravan and Motorhome Club via our official Facebook page for latest news, holiday ideas, events, activities and special offers.

Photo of Wast Water, Lake District by Sue Peace
Visit Facebook