The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

Fisherman replied on 21/02/2017 17:29

Posted on 21/02/2017 17:29

The more you read the more it becomes obvious the club is run in the "public Sector" model. Forget the basics but go all out for marginal issues, regardless of costs. Could all this wasted monies not have been used in refurbish Lady Margaret Park to just bring it up to an acceptable standard? No doubt others will have similar basic requirements these monies could have been better put to.

Fysherman replied on 21/02/2017 17:29

Posted on 21/02/2017 17:27 by AlanPort

I worked for a large company which spent millions in changing their corporate identity and all the infrastructure at the whim of each new Marketing Director who was employed.  When that person moved on, guess what..... 

Good to see that the word 'Club' has been retained in the title.  Perhaps this will be replaced at some stage to reflect what for me our club now seems to be becoming.

 

Posted on 21/02/2017 17:29

Me too which is why I have a fair idea what all this is costing.surprised

Nairda replied on 21/02/2017 17:30

Posted on 21/02/2017 17:30

Hello All

I was just as surprised as lots of other members to receive an email relating to the change of name - but there again I was not!!

My wife and I have been in the club for 25 years and my Wife has caravanned from a child in the Club with her family from the 70's.

Together we owned a Caravan for 20 years and then purchased a Motorhome 5 years ago. We are not alone in this action  - several acquaintances of ours have done exactly the same thing as our families have grown up and the "kids" do not want to come away with the oldies any more.

Well done Caravan and Motorhome Club - I am always up for "change for the good" - perhaps you should now think hard about generating a few adult only sites - perhaps this could be a new discussion point??

TwoBeards replied on 21/02/2017 17:33

Posted on 21/02/2017 09:20 by Bakers2

Motorhome is just a caravan with an engine so as motorhomers it didn't occur to us we weren't included 😉

Posted on 21/02/2017 17:33

Weren't they originally called motor caravans?

 

GandJG replied on 21/02/2017 17:34

Posted on 21/02/2017 08:55 by bvmc

Very sad to see money has been wasted on a re-brand of the Caravan Club. Does anyone else think that the new logo is ugly?  

Posted on 21/02/2017 17:34

Could not agree more. Presumably all the corporate signs, recently renewed, will now be firewood. What a complete and utter waste of money AND how can it be since 1907? It is not The Caravan Club and surely the established date is now 2017. Can't wait to see the number of all the new members attracted by the change. And yes, it is a very strange logo which presumably, again, will have an explanation attached thereto.

JayEss replied on 21/02/2017 17:35

Posted on 21/02/2017 17:35

Adult only sites?  When one of their buzzwords is inclusivity?

Actually why not?  I need a final straw to push me out of the club. I've still not forgiven them for promoting Broadway, Minehead and Cadeside for residential development. 

JVB66 replied on 21/02/2017 17:41

Posted on 21/02/2017 17:33 by TwoBeards

Weren't they originally called motor caravans?

 

Posted on 21/02/2017 17:41

Yes they were and it was just  marketing speak which changed the name,Maybe we should get them to change the name of the other types of caravans into trailhomes wink

Poolefarm replied on 21/02/2017 17:42

Posted on 21/02/2017 16:34 by Bakers2

Once again it seems like a slap on the face of CL owners. I really feel for you. First we can't access you on the updated Web pages, so we turn to an very out of date handbook as the latest handbook has been held back for the rebrand and logo change and now to add insult to injury you are to pay for something you've just had printed and you have to bin and repay for same job different logo. Words fail me.

Posted on 21/02/2017 17:42

Thanks Bakers2 for your support.

Yes a bit of a slap in the face but I am over the shock now.  We have been asked to speak to the ladies in head office regarding this.

We try hard to ensure that we represent the club in the very best way possible.  Our site is very well maintained and we are always trying to think of ways of enhancing our guests experience when they are here.  I have lost count of the number of caravanning and motorhome guests that have joined the club through us specifically because they wanted to stay here; this is for both UK and EU guests.  So a very sad state of affairs.  It may perhaps mean that we will have to scale down our re-investment of the site for this year in someway.

I understand  and have read some views on the discussion pages that some people think that running a CL is easy and money for old rope. It is not, especially if you do it well and give it your all!

Here's to a happy season for all of us!

DS3 replied on 21/02/2017 17:44

Posted on 21/02/2017 17:44

Absolutely disgusting! When was I consulted? Why wasn't there a vote on something so important?

Sorry but you had no moral right to change the name of OUR club! The executives are getting too power crazy these days, this decision should have been put to a vote of its members, after 110 years you decide to change the name and logo without asking us? Why not add tents to the name, or non members, or adults only? You should have called it 'The caravan, motohome, tents and every Tom, Dick, and Harry as long as you have a dog and no children club'

Why not start a motor home club instead, or was that name already taken?

Anyone any idea how I cancel my membership?

dodgydave22 replied on 21/02/2017 17:45

Posted on 21/02/2017 17:45

Why haven't we included Marmite in the new name. Or Marks and Spencer? People would recognise that and we could get a new generation of Hipsters and Tatooed Mums and Dads joining along with Spencer and his pierced ears at age 9, and Ermine the Labradoodle to poo outside pitch 49s mega awning.

We could get McDonalds to start up a Mobile visiting fast food van coming at precisely 5.30 pn a Thursday at Black Knowl. The Milk Shakes would be ready after negotiating the pot holes in the approach road.

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