The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

replied on 21/02/2017 17:16

Posted on 21/02/2017 17:16

Posted on 21/02/2017 16:15 by RochelleCCHi Wex,

We're hoping to encapsulate the change in everything we do, and we're focusing more on the experiences that you have when touring with us.

When we say more, we mean more inspiration, inclusivity, simplicity and a pioneering spirit

So what is this change that the CC wants to encapsulate. I am afraid all I read in the mission statement seems to amount to a little spit and polish. What is meant by simplicity. Are we to have more non facility sites? I do hope so.

JayEss replied on 21/02/2017 17:17

Posted on 21/02/2017 17:09 by The Ovaltineys

Rochelle, I haven't been able to read every post and my question may have been answered but could  you explain again in plain English not CC speak what you mean in the above answer.

If you are a visitor to the Reddit website you may have come across the acronym ELI5 which means Explain it like I'm 5 years old -this would be an even better idea

Posted on 21/02/2017 17:17

Yes I'd like more information on what it means too. 

Inclusivity and pioneering and facilitated and journeys etc. I know what the words mean. I'd like to know what the club means by it all. 

And can I book a Hardstanding instead of ending up on a poxy grass pitch please and thank you 

replied on 21/02/2017 17:17

Posted on 21/02/2017 17:15 by JCB4X4

Sorry! 'MCC' already taken.

Posted on 21/02/2017 17:17

Simply not cricket is it!

Wex replied on 21/02/2017 17:18

Posted on 21/02/2017 16:44 by Metheven

One or two negative comments from people unknown, but seems to be accepted as a great move forward cool Well done C&MC.

Posted on 21/02/2017 17:18

Well, these unknown people will be feeling so inspired by your inclusive welcome that they might stick around now and interrupt the simplified conversations between (or amongst?) the more talkative members. How pioneering is that?

SHEILA50 replied on 21/02/2017 17:19

Posted on 21/02/2017 17:19

How dare the management spend so much money on an unnecessary rebranding fiasco. The fact that the membership was not consulted speaks for itself!!! The members would never have agreed to such a shocking waste of money when so many other projects( e.g. Refurbishing sites, upgrading web site) could have benefitted. Shame on you management!

shedda1 replied on 21/02/2017 17:22

Posted on 21/02/2017 17:22

Why mend something that's not really broken. Changing a name doesnt automaticlly make something better. Don't like the new logo, looks amateur. Did Alan Sugars 'Apprentices' come up with it? 

Won't be displaying it it on  my caravan. 

 

JVB66 replied on 21/02/2017 17:22

Posted on 21/02/2017 16:53 by GodivaNige

I'm guessing then, you won't be embracing the change of direction the Club is trying to achieve?

You think the Club should have continued on in the same way, until the day YOU decide to give up caravanning?

I don't think this rebrand is aimed at satisfying your personal needs and I suspect your not the only one reviewing your membership. As one who would like to see the Club develop into an organisation with broader appeal, the 'old school' won't be missed. 

 

Posted on 21/02/2017 17:22

As i posted earlier I,have not seen one post that is against the caravan club going forward but the big gripe by the vast majority of the posters so far on here,is the complete waste of money needed to change the caravan (that includes all types of caravan)club from an internationaly known organisation,into what?

Fysherman replied on 21/02/2017 17:25

Posted on 21/02/2017 17:17 by JayEss

Yes I'd like more information on what it means too. 

Inclusivity and pioneering and facilitated and journeys etc. I know what the words mean. I'd like to know what the club means by it all. 

And can I book a Hardstanding instead of ending up on a poxy grass pitch please and thank you 

Posted on 21/02/2017 17:25

 I thought I had heard the last of this infantile marketing speak rubbish when I retired.

(not you JayEss)

JCB4X4 replied on 21/02/2017 17:26

Posted on 21/02/2017 17:26

Announcement Made (Tick)

Hardware ready for rollout (Tick)

Promises (Delivery to be advised) 

AlanPort replied on 21/02/2017 17:27

Posted on 21/02/2017 17:27

I worked for a large company which spent millions in changing their corporate identity and all the infrastructure at the whim of each new Marketing Director who was employed.  When that person moved on, guess what..... 

Good to see that the word 'Club' has been retained in the title.  Perhaps this will be replaced at some stage to reflect what for me our club now seems to be becoming.

 

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