The same Club, just better...

There are still quite a lot of us caravanners about Myrtle. I think we might still outnumber you.

'Same Difference' 

I too have little interest in the name or colour of logo. The news wasn't really exciting in accordance with my definition of exciting but I can wait until they drop the buzz words and tell us what the plans actually are. 

I'm not struck by the new mission statement much and I don't think the club speaks with me in mind but I'm not bothered. All I want is value for money sites and services and I know where the door is when I don't get it. 

I rarely admit to being a member anyway. Can't see the new name changing that. 

Hello,

Re-branding will not cost a few pennies as someone mentioned. This exercise will cost thousands in extra costs that could be better spent. As a ‘Members’ Club, we should be advised the costs and not have management hiding behind closed doors.

Despite the logo explanations, I do not like it and it does not portray camping and motorhomes or anything to do with our hobby, so why this logo?

I don’t mind the change of name as we have an increase in motorhome purchase in this country and have shared CL’s for many years. They tend to take up less space as the majority have no car or awning.

I feel sorry for the CL owners who have to pay for the changes themselves while all Club Sites will have hundreds of pounds on unnecessary re-branded signage that was carried out a few years ago.

russellr

So, you don't really know what's going to be different? Or, at least, the marketing folks haven't explained it to you yet.

I've got no issues with a re-branding and, quite frankly, what a logo looks like is totally irrelevant to most people - the key thing is that it is, or becomes, familiar to its target market.

What I do tend to have an issue with (well, a wry smile at) is the guff and blurb that marketing people promulgate about what a logo means when we all suspect that, in reality, someone's made a (nice) drawing and retrospectively attached meaning to it.

I also worry about the mentality of an organisation that breathlessly informs me that such a development is exciting. It might be to a few closely involved insiders, but certainly not to the vast majority of its customers. Exciting is an overworked word in marketing.

As for 'focusing more on the experiences that you have when touring with us', I'm all for that. So, never again will I be faced with 'camp wardens' and 'jobsworths' (although, to be fair, they seem thinner on the ground these days). I'll get free WiFi like when in a Costa Coffee. I'll be able to reserve a pitch number when I book. I'll receive a text when my pitch becomes free so that, if I choose, I can turn up early. I could go on, but that's more an indictment of me than you.

Personally I like the logo and the new name.  Change occurs all the time - well done, Caravan and Motorhome Club.

Thing is Dave, what is happening is really quite simple, the club have looked at the huge jump in the membership of the C&CC with their youth inspired leadership (Julia Bradbury as the figurehead for example) and decided they want a bit of that.

Trouble is, they have gone too far and incurred huge costs in a re-branding exercise which was not needed and alienated a substantial part of the existing membership before attracting the new target audience. That's not good business practice when it's the internal management structure that needed revising and fresh young new blood introduced of the new target age range.

Hope you are well Dave and the FL is still going well. Mines never missed a beat

Having been a member on and off for 45 years all I can say is AT LAST someone realises there are motor home owner members. We live in Spain and travel back to UK too many times to be towing. 

Shame about the logo change the horse shoe showed the routes of the club. Who on earth voted for the boss eyed eye???

Well  from  the  large  number  of  staff  etc  wandering 

around  the  Stands  at  the  N E C today,  all  wearing 

the  latest  Titled  &  Logoed  tops  I  think  I  already

know  the  answer  to  that,  Navigateur  !!

It  also  rubs  it  in  a  bit  when  my  nice,  new  membership 

card  is  already  out  of  date  before  it  starts  at  the

End  Of  February    Nuff  Said  !