The same Club, just better...

But will the wifi service get better?  Looks like the new logo could be adapted to be used as a signal booster!!

Inspire

Simplify

Pioneer

Inclusive

Lip service to a value achieves precisely the square route of nowt. It is not the word that matters at the end of the day it is the actions.

I feel disappointed with this news...I see it as unnecessary expense with all the rebranding etc. Having been members of the 'Caravan Club' for 17 years we've never had any issue with the club until this year. Firstly the website has been messed up; we've not had the new directory to consult with regards to planning our holidays and we've experienced difficulty using the website to book breaks. We tried booking Haycraft in Swanage for 9 nights a couple of weeks ago but the website wouldn't let us. We then searched alternative sites locally and found one for nearly £100 cheaper for the duration. I feel the organisation's time, effort and money is not being used for the benefit of its so-called members. 

But that wouldn't be in alphabetical order!

Bugs

Why has this change been made with-out reference to the members of what is supposed to be a MEMBERS CLUB? I have heard nothing until today's email!

The Caravan Club is world renowned as the premier club of it's type, the new name will mean nothing to all those millions who recognised the Caravan Club.

On top of this is the cost.  How many millions of our (ie the membership's) money is the rebranding going to cost,  new stationary, signage for Club sites and C.L.s. etc, etc, etc.

Having been a member for over 35 years I cannot understand why this is necessary, and I suspect from the secrecy shown those at East Grinstead know that if the membership had been consulted, as they should have been, they would have been told where to stick such a ridiculous idea.

The Club should be run for the MEMBERS by the MEMBERS, not some  committees trying to justify their own existence. 

My membership is under review.

What a load of PR speak! I'm not embarking on any kind of "journey" of "investment" in the future with a Name change and Logo change! As the original post says wasting thousands of pounds on something which dilutes the proud name of the Caravan Club. How is this investing in the future? I haven't seen any explanation what this is going to do for our club?

Sorry but re-branding is just an ego trip for consultants and paid top staff. It will bring no tangible benefits to members and will cost an absolute fortune that could be better spent on club sites, especially keeping some of the smaller ones open. It is also  the first I have heard of this anywhere, if it was ever mentioned in the Club Magazine it must have been hidden somewhere. Consultation with members non existent.

One or two negative comments from people unknown, but seems to be accepted as a great move forward Well done C&MC.

 There's quite a bit of information by way of explanation about the changes HERE

Cheers

Bugs