The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

RochelleCC

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

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1698 replies

ksblair1 replied on 21/02/2017 17:09

Member

ksblair1

Campervanner

Posted on 21/02/2017 08:40 by RochelleCC

Welcome to The Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

What does our new logo mean? We created a video to explain how we created it:

Posted on 21/02/2017 17:09

It's nice to hear that the committee was consulted. Strange that nobody thought to consult the membership. This is the kind of change that a club would normally debate and decide upon at an AGM or EGM. I don't feel strongly one way or the other about the logo but would like to know how much this new "branding" is going to cost.

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The Ovaltineys replied on 21/02/2017 17:09

The Ovaltineys

Posted on 21/02/2017 16:15 by RochelleCC

Hi Wex,

We're hoping to encapsulate the change in everything we do, and we're focusing more on the experiences that you have when touring with us.

When we say more, we mean more inspiration, inclusivity, simplicity and a pioneering spirit

Posted on 21/02/2017 17:09

Rochelle, I haven't been able to read every post and my question may have been answered but could you explain again in plain English not CC speak what you mean in the above answer.

If you are a visitor to the Reddit website you may have come across the acronym ELI5 which means Explain it like I'm 5 years old -this would be an even better idea

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Amesford replied on 21/02/2017 17:09

Member

Amesford

Caravanner

Posted on 21/02/2017 16:40 by suzettemullins

What a load of PR speak! I'm not embarking on any kind of "journey" of "investment" in the future with a Name change and Logo change! As the original post says wasting thousands of pounds on something which dilutes the proud name of the Caravan Club. How is this investing in the future? I haven't seen any explanation what this is going to do for our club?

Posted on 21/02/2017 17:09

Well this is shock and not very well handle in my opinion just a hint to the members would have been nice, perhaps next year we will have the Caravan, Motorhome & Tent club. Still on plus the side they promised more sites with Wifi that don't work!!! someone needs to step down

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Myrtle The Motorhome replied on 21/02/2017 17:10

Member

Myrtle The Motorhome

Motorhomer

Posted on 21/02/2017 17:10

How do you use the Quote Button, it's been a while?? Bugs, Millihull & DSB, I love your post and wanted to reply! Viva Revolution!!!!

1 person likes this

Metheven replied on 21/02/2017 17:11

Member

Metheven

Caravanner

Posted on 21/02/2017 17:05 by Fysherman

Thing is Dave, what is happening is really quite simple, the club have looked at the huge jump in the membership of the C&CC with their youth inspired leadership (Julia Bradbury as the figurehead for example) and decided they want a bit of that.

Trouble is, they have gone too far and incurred huge costs in a re-branding exercise which was not needed and alienated existing a substantial part of the existing membership before attracting the new target audience. That's not good business practice when it's the internal management structure that needed revising and fresh young new blood introduced of the new target age range.

Hope you are well Dave and the FL is still going well. Mines never missed a beat

Posted on 21/02/2017 17:11

Agreed 'Fysh', the club has seen the rise of the C&CC and has probably left it a little late, half hearted attempts by old fuddy duddy's when they should have resigned long ago has held us back. But as said I'm happy as a 'user' and as long as it suits me I will use either club for my enjoyment.

I'm fine mate and hope you are too, car running good and only problem has been a renewal of the boot switch. Good to hear from you.

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EMAS replied on 21/02/2017 17:11

Member

EMAS

Caravanner

Posted on 21/02/2017 08:40 by RochelleCC

Welcome to The Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

What does our new logo mean? We created a video to explain how we created it:

Posted on 21/02/2017 17:11

I'm all for change and keeping up with the times but the new logo is stupid, nothing whatsoever to indicate what club it is or what they do or to make it stand out as individuals

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RADDERS77 replied on 21/02/2017 17:12

RADDERS77

Motorhomer

Posted on 21/02/2017 17:12

You just need to change your booking procedure now to give the majority of members a chance to get a pitch when they want one.

1 person likes this

plasticmac replied on 21/02/2017 17:12

Member

plasticmac

Caravanner

Posted on 21/02/2017 09:12 by RochelleCC

Hi JVB,

The change in name and logo were based on your feedback and in consultation with your representatives on the Committee. Together, we’re embarking on a journey of investment in the future of our Club.

Posted on 21/02/2017 17:12

So the change is based on my feedback. Can't say I remember being asked. If the number of motor home owners who have joined "The Club" (as it was known) is growing so well, the old name clearly didn't put them off.

The club spent, and continues to spend members hard earned cash buying and supporting Alan Rogers, with no obvious benefit to those members, and without asking them, now we get a new name and logo, again without any consultation. Given the ease with which an on line survey of members could have been carried out, it seems management has decided democracy no longer rules. Tradition, even over a century of it, is dismissed with a quick presentation to a tiny percentage of members at an industry exhibition. Change is OK, but a bit of permanence is needed to build on.

3 people like this

dodgydave22 replied on 21/02/2017 17:14

Member

dodgydave22

Caravanner

Posted on 21/02/2017 17:14

I sense a real change in the way this club is going. I started to notice it on sites last year, every warden seemed on edge, not working for a Club but more of somewhere like a FTSE company.

The Magazine came " up to date", and instead of nice scenes on the front cover we have a soppy bloke wearing a stupid hat and last year's hanging basket under his chin, and a grinning pointless woman wearing a perfect set of customer service teeth.

Then today I discover we have been rebranded. We are now The Caravan and Sherman Tank Club. I was ambushed in an email with the news, and I promise to keep it secret from anybody who has not heard.

Let's see what this Season brings?

JCB4X4 replied on 21/02/2017 17:15

Member

JCB4X4

Posted on 21/02/2017 16:24 by Myrtle The Motorhome
Loving the name change! A memorable day and a victory in the battle against Motorhomerphobia! Phase one is now completed and phase two "The Motorhome & Caravan Club" name change is surely just around the corner. Our first post over four years ago suggested this and received much abuse. I haven't been on here for years but just couldn't let the memorable moment go un-marked/posted. Well done the Motorhome and Caravan Club!

Posted on 21/02/2017 17:15

Sorry! 'MCC' already taken.

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