The same Club, just better...

Posted on 21/02/2017 11:30 by BobnLou

Working for a large company, I've seen many logo changes over the years and all for the good. It's reminding the world that the organisation is thinking ahead, making itself more attractive to new-comers, keeping up with the times. Yes of course there's a cost to these things but relatively less if we were still back in the post-web days. Yes you're going to get disgruntled people, but as with any change, there's always resistance. Some people just don't like change.

Me, I love it. The thought that's gone into the new logo is brill. I you haven't watched the video on the background of the logo, do so.

Well done Caravan Club, or should I say Caravan and Motorhome Club, for taking the plunge.

 

Posted on 21/02/2017 16:01 by haypool6

Thinks it's pretty disgusting that we read about all these changes on Facebook before the Caravan Club inform the members!

Posted on 21/02/2017 12:11 by Bugs

When I first heard the news, my reaction was to mutter "about time too!"

I've seen numerous posts on CT over the years about whether it was clear to everyone out there that "The Caravan Club" also catered for motorhomes. 

Yes there are valid points about the use of other names - but very few people I know still use "Motor Caravan" or "Caravanette" - and I would suggest the word "motorhome" is a broadly used term which includes terms like "Campervan" or the american "camper"

From a marketing perspective it seems to me that the rebranding is an eminently sensible move which provides clarity about what the Club offers - especially as 40% of the Club's new members are motorhomers, as stated in the announcement video.

But I don't think this is just a simple rebrand. It's clearly part of a marketing initiative to change how people perceive the Club and to modernise its image to appeal to a much broader potential membership.

I suspect we will see subsequent initiatives aimed at developing this theme and building on it.

Cheers

Bugs

Posted on 21/02/2017 16:03 by Wex

That's great stuff, Rochelle.

So, to help all us members who are confused, could you tell me, please:

1. precisely what are you going to do differently?
2. when you say you are 'going to help us get more about the great outdoors', more what?

 

Posted on 21/02/2017 16:05 by cyberyacht

Whilst I concur with the overwhelming view that this is just a bit of an expensive corporate ego trip, no one has addressed the real issue that emanates from this "change". How is the Club going to cope with the influx of the new members it intends attracting  when it is struggling with the existing membership wanting pitches and we are additionally seeing a decline in the number of club sites.