The same Club, just better...

i agree so long as i can stay on site longer on a fri

Hooker, I'm sure most working families would have no problem with your suggestion as they are likely to arrive late.

. If the CC want to attract more families they have to break away from the farce of a 12.00pm  departure

I 've looked at a lot of the posts and find very few supportive of this rebranding , new logo and the large sums of money it no doubt has already cost and  will continue to cost on unnecessary changes to signage etc. All this is foisted, and yes I hear warm words about consultation, well it certainly passed me by, on members on the grounds of diversity,

adapting to changing demands and to open up the great outdoors to a new audience. You'll forgive me for a degree of scepticism . Rebrands in business usually are generated when the business is starting to fail , is loosing market share, diversifying or widening its product base. None of these apply in this case, and the new logo, which doubtless costs large sums to design and choose is mediocre at best. Our previous logo expressly defined what the club did .  The costs of this senseless and unwanted rebranding would have much better spent on investing  in sites, more serviced pitches , wifi on sites like Troutbeck etc. 

Well we are not happy at all with this new logo. As paying members of the Caravan Club were we balloted? No were we asked to vote for the design of a new log? No. It's nondescript people won't know what it means. Looks like a heart . No we won't be displaying it on our vehicle or caravan 

The story of our logo was to showcase our new brand values, and to show that it's not just about a name change, but a shift in our culture.

Failed there then. As the video regarding the new logo did none of that. It explained nothing and meant nowt to me. 

And as for 'The Club is constantly refreshing and improving its offering to members and customers with new sites, facilities and how we transact and communicate with members', I have seen precious little, sorry no, communication from the CC with regard to these recent changes, the fantastic regeneration buzz words, the situation regarding Mildenhall and its ongoing usage or otherwise, or the new AS that has mysteriously appeared on the website. So where is this improving communication system? Seems like more empty words to me I am afraid.

Quote from Rochelle Staff reply

Not my feed back.... I wasn't even consulted, the club needs to spend its "members money" on the sites that need refurbishing I have complained to the management for years regarding pitches but was told you have had to use the money allocated with CARE, this waste of members money is NOT CARE the people responsible should be relieved of their posts.

The website is a mess (which I have also mentioned to the web team) and so is the App. This club is going the WRONG way IMHO too much "fluffy stuff" being done and no real improvements..

To me the design and colours of the logo give it an 'aggressive' look.  It certainly gives no indication of being a family friendly leisure organisation.

Maybe the club is pre empting what it can see starting to happen. Maybe it can see the cc&c growing it's membership while their's shrinks.

Maybe it can see the licence changes affecting the caravan/ motorhome balance. The future for the club is not guaranteed by staying the same. Like the whole holiday industry as already mentioned is changing. The Internet has made it as easy to organise a trip to Cambodia as easy as a trip to Cornwall. 

Maybe they can't give all the answers because they don't have them yet. They have admitted as much but they know they have to get young people into a lifestyle that can be expensive to set up. 

Maybe a bit of support would be better than negativity. 

Yes it means big changes but it could well be adapt or slowly die a lingering death.

To be honest I'm a member of both clubs, & believe most people are, this clubs  sites are generally better and I prefer not being allocated a particular pitch. Also the pricing is easier not changing every week depending on how well it's selling.  

So maybe a better image does work despite all the contrary views on here.

Let's all enjoy the journey and embrace the changes. Maybe we're getting a communal firepit on sites soon 

You seem overly concerned & critical for a non-member Ovaltineys?

Are you thinking of actually joining the Club?

Cheers

Bugs

It is not only about attracting new customers, it also about retaining or persuading existing members to stay or make more use of Club facilities.  Over the last couple of years I have found myself making less and less use of what the Club offers and I am sure I am not the only one.

peedee