Help shape future facilities at UK Club campsites

CAMC already extracts feedback from members when they've stayed on sites, this is done via communication preferences (which in my case and maybe others hasn't been working for a long time, although now restored.) The feedback is quite detailed and much can be deducted from it by competent in house analytics.

There is nothing mean spirited about our replies, neither is fear involved, those thoughts are your own. As members we are entitled to offer our thoughts on how club money is spent.

I suspect that what they are after is a better understanding of why some folks don’t use Club Sites, or become Members, rather than anything current Members might offer. 

Not about numbers, outfits on pitches, how many times a Member might use a Club Site. They have all this information already. What the Club won’t be too sure about is the underpinning reasons, the emotions, beliefs, feelings, perceptions, conclusions as to why some folks use Club Sites and others don’t.

People use particular companies for lots of different reasons, personal to them, and if you understand the barriers that individuals sometimes erect that might or might not be real, but feel real to that individual, then you can do something, make changes that can draw in more reluctant consumers , and increase your market share.

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They would want to draw out anything that might have you staying more on UK Club Sites AD. Only you fully understand why you make the choices that suit you, and keeps you going overseas rather than staying here. Some might be because of factors out of your control, some might be the emotional well being you get from spending more time in the sunshine, being able to view and explore different cultures. For others, the UK might hold interest because of the desire to understand and visit their past history, or it might be about access to cultural events. I suspect a lot of folks will be drawn to both UK and overseas touring if it’s possible. 

But the Club has more basic stuff to find out, like being seen as attractive to younger Members, to younger family groups, to the huge untapped ethnic minority groups. All three of those might want something entirely different to what the Club currently offers, which it has to be said is  where it’s future lies if it is to survive. It’s currently offering a fairly standard, very few surprises, but loved by the majority of Members Club Site network. Changing a few things, giving more choices might just attract a few more Members willing to go along for the ride, if they feel an empathy with what’s on offer.

It will be about the negative perceptions as much as the positive ones.

 

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Our deepest regrets about the Club are all the loss of the little no facility Sites, and the Racecourse Sites going. No doubt some aspects beyond the Club’s control, but I do ponder at times on how hard they might have fought to keep them. They really were different, often in really good locations, and interestingly, they were often very well used by families. The Racecourses had tons of play space, good walks, wildlife of interest, etc….. Hexham is a case in point, absolutely thriving nowadays, it was buzzing last time we stayed first year of Pandemic. 

I can’t help thinking that the Club have sleep walked into offering the same experience at almost every Club Site, right down to the tiles on the shower block walls, and those ghastly hair dryers, etc….. with only the off site surroundings giving a different vibe. I know the saying “you know what to expect” offers comfort to many, but a little bit of choice, difference, whilst maintaining quality expectations shouldn’t be too hard to achieve. 

I, too, am a fan of non-facility sites, TDA, and they do indeed provide a different experience. They can be a haven of tranquility at busy times and the total opposite of AD's findings last year.

The tranquility is akin to camping Tinny👍🏻, there are not many who go to those places for noise & activity. It’s a joy to come back to after a full day out well away from the followers of all singing/all dancing(literally) sites, truly charging the Human battery👍🏻🤙🏻

Nail on head, Rocky. Choosing with care pays dividends👍🏻👍🏻

I was willing to do this until I saw that you have to use a Google account to do it. 

I don't mind doing surveys, and often do, and I am quite happy to give my ordinary email address, which uses my own domain and is not generic, but I won't do it if it has to go through a Google account - more out of a sense of principle than fear. I hate that Google tracks everything I do online once I have had to sign in for any reason. I prefer to try (hard though it can be) to stay signed out of Google.