The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

Jackdaw2 replied on 22/02/2017 18:13

Posted on 22/02/2017 18:13

Sorry the new "logo" does not work for me, seems a change for changes sake & has any body noticed the similarity with some health web sites, at some stage you will need to be careful with the new address or you will be getting health sites! undecided

Normcook replied on 22/02/2017 18:18

Posted on 22/02/2017 18:18

Approaching 800 comments here and I would estimate about 20 positive responses, include those on the locked threads and the situation worsens. Take a look on Facebook where you will see more criticism of the manoeuvre. Staff at the show report 'positive feedback' so there must be a rarified group of members attending, I doubt they are flush with new members.

I joined the club as I found the opposition's website incomprehensible, there was no other comparable organisation but the management seem to have forgotten that we are members, not customers, and we appear to have been treated with disdain.

Viscount Orange Biscuit replied on 22/02/2017 18:27

Posted on 22/02/2017 18:27

Got our letter and New Van stickers this morning, thought the wife had joined another club till I read it, Nice Logo brings caravanning into the 21st century, Thanks Guys Keep up the Good Work..

 

RobinR replied on 22/02/2017 18:29

Posted on 22/02/2017 18:29

I am totally underwhelmed by the whole re-branding exercise. Just what is it supposed to achieve? It is not as though the club has just decided to open the gates to motor home users; they have been using the club alongside caravans for ages.

What is the problem the club is trying to fix with the re-branding? Is this a good way to be spending membership fees? For me the answer is no because there are many improvements that members could think were more important than this.

As for the logo - well I spotted it at the NEC on opening day yesterday and was somewhat confused by the design because I confused it with the logo of a Korean motor car manufacturer that often advertises in the club magazine. The design is not eye catching and the colours are subdued and only time will tell how recognisable it becomes.

I think it is a great shame that the Caravan Club has carried out this re-branding and dumped what was a very recognisable and long standing brand.

Is this progress or change?

EngJohn replied on 22/02/2017 18:35

Posted on 22/02/2017 18:35

As a Motorcaravanner I find it all rather sad that a small percentage of caravanner feel that their mode of mobile accommodation is the only one worthy of representation by the club. My wife and I have owned both modes and have always only ever experienced real cameraderie between them as we all want the same thing, fresh air and freedom to roam at will. 

For those dinasaurs who would rather leave the club than embrace other like minded souls I say carry on, the rest of us will continue to enjoy each others company regardless of their choice of transport.

catherinef replied on 22/02/2017 18:36

Posted on 22/02/2017 18:36

Well I've come home tonight to some letter and stickers from the Calamity and Mischief club or whatever The Caravan Club has been named 

Was it really necessary to send out a letter and some stickers, couldn't it have waited until new membership card or handbook time from a cost point of view?  

Anyway mine are in the bin already.

Still not impressed.

replied on 22/02/2017 18:40

Posted on 22/02/2017 18:35 by EngJohn

As a Motorcaravanner I find it all rather sad that a small percentage of caravanner feel that their mode of mobile accommodation is the only one worthy of representation by the club. My wife and I have owned both modes and have always only ever experienced real cameraderie between them as we all want the same thing, fresh air and freedom to roam at will. 

For those dinasaurs who would rather leave the club than embrace other like minded souls I say carry on, the rest of us will continue to enjoy each others company regardless of their choice of transport.

Posted on 22/02/2017 18:40

Now look here John! Don't try and get at us dinosaurs. We are not all bad fella wink

Personally this dinosaur is happy with camper vans, motor homes, demountables, trailer tents, caravans etc.

dwyergang replied on 22/02/2017 18:43

Posted on 22/02/2017 18:43

Sorry but dislike everything about the rebrand, the logo is dull and boring and the name change has turned it from a stand alone Caravan Club that everybody instantly knew to a name that blends in with the rest eg caravan and camping club. I Deleted User the app thinking I had downloaded it by mistake and almost threw letter in the bin because I didn't associate any of it with Caravan Club.

 

JVB66 replied on 22/02/2017 18:46

Posted on 22/02/2017 18:35 by EngJohn

As a Motorcaravanner I find it all rather sad that a small percentage of caravanner feel that their mode of mobile accommodation is the only one worthy of representation by the club. My wife and I have owned both modes and have always only ever experienced real cameraderie between them as we all want the same thing, fresh air and freedom to roam at will. 

For those dinasaurs who would rather leave the club than embrace other like minded souls I say carry on, the rest of us will continue to enjoy each others company regardless of their choice of transport.

Posted on 22/02/2017 18:46

As posted before there does not seem to be any negatiive posts on the caravan clubs "mission statement" that the club has to go forward,what the huge majority on here and facebook, are against is why has an internationaly known club and its logo that is recognised every where needed to "rebrand" when a caravan is a caravan whether it is a trailer caravan or motor caravan as the well respected cc and logo encompases

catherinef replied on 22/02/2017 18:46

Posted on 22/02/2017 18:46

I can't wait to see the next magazine, where no doubt the new Chairman Trump will tell us that there has been an overwhelming amount of positive feedback and we've all embraced the logo and name change and that anything other than that is Fake News. Actually I have another Trumpism (amended for CMAC purposes) "CMAC HQ is running like a fine-tuned machine, despite the fact that no one like our new logo"

This topic has been locked, no new replies can be added.

near Malvern Hills Club Campsite Member photo by Andrew Cole

Book a late escape

There's still availability at many popular UK Club campsites - find your perfect pitch today for a last minute trip!

Book now
Woman sitting in camping chair by Wastwater in the Lake District with her two dogs and picnic blanket

Follow us on Facebook

Follow the Caravan and Motorhome Club via our official Facebook page for latest news, holiday ideas, events, activities and special offers.

Photo of Wast Water, Lake District by Sue Peace
Visit Facebook