The same Club, just better...

I also think some of the responses over the top. I am not really bothered what they call it as long as it continues to supply the product I enjoy. I would just add though, that they have not just added the name Motorhome to the brand, they have spent and will spend a tremendous amount of money doing it. It is that aspect that I find disappointing.

and just to add to this dvla classes any vehicle that is used for sleeping in and has its own means of being propelled as a MOTOR CARAVAN so all this expense and they cant even get the name right!

We are a members club, we elect a committee to run the club on our behalf. Whilst you may pay a joining fee for the AA or local gym you do not get to elect the people who run them,

If the club were run as a business you would soon see a lot more site closures as no business would continue to run unprofitable sites as a service to members.

I do not agree with the latest rebranding exercise but the club would be a lesser entity if we did not have a committee curbing the most profit centric excesses.

New Logo: I don't like it but I can live with it

New Name: I can live with that as well

Inspire - Simplify - Pioneer: is just management speak which means whatever you want it to mean.

The statement I take issue with is:

Inclusive - We're a diverse community of adventurers, drawn together by our passion for the great outdoors.

I have just watched the 'We're here for everyone' video.

Everyone in the video is white and able bodied. Not a single representative from an ethnic background and/or with any form of disability. 

I question that showing members of management on the golf course and horse riding are also the correct images?

When on site, and at exhibitions and shows, it is really noticeable that there are very few people of colour who are caravaners. Encouraging people to join the club who are not white/caucasian is where the Club ought to be spending its PR budget and not on those of us who are already committed to the cause.

Until the Club is able to encourage and embrace people of colour into caravanning/motorhoming the Club can never be considered to be inclusive.

Orange does not convey anything to do with the open outdoors. Orange brown looks ugly, old fashioned  Stick to greens!!

Rochelle

Now that you are aware of the views of the majority of members on this forum, which with the number of posts, should provide a good guide of the opinions of all members.

Perhaps you would be kind enough to report this back to the representatives on the committee for a rethink.

It's not too late to abandon this costly and unnecessary rebrand.

An estimate of the cost must have been obtained by the club so will you please give us the figures.

I find that the rebranding is one aspect that I have less of a problem with than the explanation of how it will improve the club. Like much of the recent advertising of the club it is light on fact and heavy on hype. Definitely the hand of a publicist. There is a list of answers to 'Why we are Changing'. It speaks a lot of forthcoming hope and improvement whilst saying nowt of substance. 

I never was impressed by smoke and mirrors. Much is made of the fact that if you join the club you save £12 a night on pitch fees. Simple fact is that if you were not a member you would be unlikely to pay an additional £12 to use a CC site ad so not a real saving. 

We should not be discouraging any minorities from joining the CAMC and I don't think we are. However, lets just encourage young people, disabled etc. Don't bring colour or ethnicity into the mix at all. That way lies true inclusivity. 

What on earth are you doing, introducing what looks like a grammatically incorrect motto?

"Open your doors on great"

????

Great what?  It makes me want to change the spelling to "grate", because that's what it does to me when I read it.

It is too late to change the name back. It is not too late however to sack the publicist and rehire a more appropriate team. 

Maybe to be clear about the goals rather than rely on meaningless hype. Is the 'New' club really a better and improved product? Or has the publicity team been watching too many cleaning product adverts? 

Obviously if it is new and improved then bot only is their no meat provided on the bones to show in what way there is damn all in the way of a skeleton. It is a bit like looking at an empty zoo enclosure labelled 'Big Cat' when there is nowt in the cage.