The same Club, just better...

A comment on just the middle paragraph. 

No jealousy as I can pop out for fish and chips without having to disturb a single thing - not even my girl friend!

I see your point JVB and it is valid to an extent. Unfortunately though, the trusted institution known the world over has also gained a backwards looking reputation. This was not helped by the recent TV programme which only served to enforce this.

I think the rebranding has been done in an effort to try and shake this image off, it'll take years and I honestly think the 'since 1907' byline should be dropped as this isn't helping the cause.

A new name that in years to come for the new membership breed, will become the norm. Caravan Club is history, the past.

Lots of questions....................no answers from the ivory tower.

How much is this costing?

Could better use be made of OUR money?

You work for us so why no consultation?

Next year will we have another change. Caravan and Motor home and trailer tent club

You are a club not a FSTE 100 company.

This is the biggest waste of money you have come up with, worse than buying Alan Rodgers.

Reduce fees and your corporate blue sky thinkers..

Just had a little play with the colors. What do you think.?

The user and all related content has been Deleted User

No doubt there will have been thousands spent on consultancy fees to "design" the new logo and very old fashioned colour scheme which, as JVB66 says could have been better spent on more site improvements.

We should be told what the cost of all this "re - branding" has cost us.

Although club staff were so excited about the future they still managed to send out my renewal letter so that the fee could be collected by direct debit. Pity that the new card which is valid from 1 March still says Caravan Club! Will I need a new card. 

Yup, there is definitely a pattern emerging here. With the exception of Bago (hip dudes in their late 60's) it's the long timers bemoaning and the future establishment doing the encouraging. 

It's not difficult to work out where the Club's priorities lie going forward

I fully understand, and appreciate, the need for change. It is important that any club reflects its membership base, and it is obvious on any club site that the number of Motorhomes is rising. I shall miss the old name, and the red pennant, that have been part of my life, on and off, since a child, but lets embrace the new name and logo, and move on.

However, I have two concerns.

1. Money. This will have cost the Club an eye watering amount. From the consultation fees, to the changing of all signs, to the letter headed paper and the little green disc we stick on our fridge. The Club twitter feed tells me that this will be paid for via new membership, but where are you going to put them all? Its hard enough booking a pitch now during peak periods, and I don't see enough investment in either new sites, upgrading sites or improving infrastructure. I need to see evidence that there is commitment in these areas in order to be convinced that this process has been fully thought through.

2. Inclusivity. I've read this word a lot today, and the area that concerns me most is the opening up of more club sites to non members. What I want to see more of is exclusivity. New members are the life blood of any club, but without making a full commitment they should be limited to a maximum number of visits or nights per year. If non members are allowed unbridled access, there really is no point to membership.  I made this point via Twitter, but it seems that anyone with an alternative viewpoint is being ignored today.

 

Good luck with the changes. I will watch with interest

I'm thinking... trademark infringement, the logo will be copyrighted, it's designer is now on the phone to his/her solicitor