The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

RochelleCC

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

12 people like this

1698 replies

ericmd replied on 21/02/2017 14:38

Member

ericmd

Posted on 21/02/2017 10:54 by GodivaNige

To be fair, organisations don't ask customers prior to a rebrand. I rebranded my company last year, I didn't ask my customers if they were ok with this, I just did it.

Get real!

Posted on 21/02/2017 14:38

You own a private business, this is supposed to be a members club.

6 people like this

JVB66 replied on 21/02/2017 14:39

Member

JVB66

Campervanner

Posted on 21/02/2017 14:31 by Bugs

Having now watched the videos and read through all of the announcement material provided by the Club today, I think its quite clear that this isn't just a rebrand of the Club's name.

Its part of a much wider initiative aimed at broadening the appeal of the club for the future.

Lots of people use caravans, motorhomes etc as an enabler for an increasing range of activities, and the Club needs to ensure it caters for this ever expanding market.

This approach is summed up quite succinctly in the following extract of the speech by Harvey Alexander at the NEC:

"We know that members’ outfits, hobbies and interests are becoming more varied so we will be working doubly hard to reflect, support and highlight those opportunities and to open people’s eyes to the possibilities of the adventures available by caravan and motorhome"

Cheers

Bugs

Posted on 21/02/2017 14:39

There was still no need to alter that for 110 years has catered in its name for trailer caravans and motor caravans , as is the official name that both are known by, not a names game that suited the high costs of marketing departments

3 people like this

Where2Next replied on 21/02/2017 14:39

Member

Where2Next

Motorhomer

Posted on 21/02/2017 14:39

I've not read further than comment 9 but I think it is something the whole membership should have been consulted on. There may be 'representatives' but they are a minority of the membership.

If they don't contact the members they are supposedly representing then, frankly, they are not representing.

6 people like this

hanszinderfaan replied on 21/02/2017 14:42

hanszinderfaan

Motorhomer

Posted on 21/02/2017 14:42

Too many posts to read them all but from what I have read so far this monumental decision is about as popular as a chocolate teapot. I am wondering if the heirachy might now have second thoughts or were thinking it was April 1st

3 people like this

pegwr33 replied on 21/02/2017 14:43

Member

pegwr33

Caravanner

Posted on 21/02/2017 14:43

Since when did the name of the Club change to the Caravan and Motorhome Club? I thought we were all caravanners regardless of unit. How wrong was I.

cariadon replied on 21/02/2017 14:44

Member

cariadon

Caravanner

Posted on 21/02/2017 14:44

The new signage simply says what it is, but the new branding is for opening the eyes of people to the joys of caravanning, etc, BUT by raising the pitch fees for weekend and school holidaysit defeats the object and it puts the working people and parents at a disadvantage. Maybe if the money spent on changing everything was put to reducing pitch fees for school holidays then maybe you would get younger people to join.

5 people like this

ericmd replied on 21/02/2017 14:45

Member

ericmd

Posted on 21/02/2017 14:00 by Remus

The Caravan Club, easy to say and known by the media. The Caravan and Motorhome Club sounds a bit lumpy.

In consultation with members? How many members asked for this particular change?

Why not The Caravan, Motorhome, Campervan, Camping, Glamping and gingangoolygooly Club (Just to cover everything).

Or, perhaps Consignia would be a good name, the word is available, I understand.

Posted on 21/02/2017 14:45

You forgot to include explorers. 😅

dunernin replied on 21/02/2017 14:45

Member

dunernin

Caravanner

Posted on 21/02/2017 14:45

The logo reminds me of Walls Ice cream !

Gallery

6 people like this

Thornsett replied on 21/02/2017 14:46

Member

Thornsett

Posted on 21/02/2017 14:46

The correct classification of a motorhome is 'motor caravan'. As a motorhomer with a motorcaravan, I have never felt excluded in my 20+ years. However, I now feel included and that is the difference.

replied on 21/02/2017 14:47

Posted on 21/02/2017 14:47

If I saw the new logo and colours on a shop as I walked down the high street, I would give the shop a miss. To me it it idicates a down market establishment, dowdy colours indicate a dowdy place.

The Red Pennant was reasonably easy to spot when trying to find a site. The new logo will not.

I agree with others, spend more on facilities. We were thinking of touring the Lake District but find that some sites do not have shower blocks.

Think again before more money is wasted.

4 people like this

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