The same Club, just better...

RochelleCC replied on 21/02/2017 08:40

Posted on 21/02/2017 08:40

Welcome to the Caravan and Motorhome Club.

Ever since we came together as a group of outdoor enthusiasts 110 years ago, our Club has continued on a journey of discovery. It's time for us to make some changes for the better by redefining who we are to help you get the most of the great outdoors.

I’m sure you all have lots of questions, please post your feedback and queries in this thread.

 

What does our new logo mean? We created a video to explain how we created it:

Find out more at www.camc.com/discover

GodivaNige replied on 21/02/2017 14:13

Posted on 21/02/2017 13:31 by jamsie

IT really is depressing reading some of the comments.

IT is NOT just about a new name and logo but a new mindset and vision for the organisation.

For goodness sake the Club is not a tiny local social club that can consult everyone about everything but a multi-million pound leisure business that had its roots as a small club but now operates as a massive organisation albeit with a governance structure and ethos of a club. In reality it cannot consult 800,000 plus members. Can you imagine the cost and time needed to set about consulting every member, every local association etc. 

The Club involved members as already pointed out. The Board and Committees are formed and fully comprise Members of the Club.  Let them get on with running it on our behalf.  If we don't like what we get we can always seek to stand for election.

 

Posted on 21/02/2017 14:13

Common sense prevails, a well put post.

To those beating their drums about not being consulted, if the committee, management however you want to refer to the big chiefs at head office, had asked the opinion of each and every member, what do you think they would have ended up with? A massive pile of conflicting opinion and ideas on how things can be done better, thats what.

The other 'club' have seen huge increases in membership in the last couple of years as a result of fresh marketing and appealing directly to new vehicle owners and at the same time, pushing themselves as advocates for outdoor leisure. In more recent times, the Caravan Club portrayed itself as an elitist organisation appealing to the 'old guard'. 

The numbers who commented not that long ago on how the COTY television programme did nothing for the image of the Caravan Club have been heard. Times are a changing, and if the CC had continued along the same path, it would have eventually died. 

 

 

 

JohnWebb replied on 21/02/2017 14:14

Posted on 21/02/2017 14:14

I am sure it wont change the mental bias against motorhomers! I well remember my father complaining about the way motorhomers were banned many years ago. One of the reasons given at an AGM is that those who own motorhomes are the type of person who eats peas from the back of their knife!

Valencia65 replied on 21/02/2017 14:19

Posted on 21/02/2017 14:19

I dislike the rebranding as it wasn't necessary in my view. There are many issues which the club haven't resolved and promised they would, such as changing ICONs on booking system, improving CL booking. Please concentrate on the basics first. There was nothing wrong with the old logo and colours

Blackdeath replied on 21/02/2017 14:19

Posted on 21/02/2017 12:46 by Charlie brown

I don't mind the name of the club being changed, but just remember it was originally for caravans. This must not change , we stayed at the bogner site last year ,and while booking in  there was a lady !! ranting and raving at the warden complaining there was no hard standing for her, I hope this dos not become common place ( I have nothing against motorhome owners)

Posted on 21/02/2017 14:19

I have to say that the remarks in this post justifies the change. The fact that it was originally for caravaners in 1907, doesn't mean to say it can stay being just for caravaners in 2017. Of course it has to change. The world has changed. Motorhome registrations are on the increase and it will be of benefit to all of us if we attract new members. I welcome the new name as a way of doing that.And hard standings are essential for motorhomes in wet conditions so you may have to get used to them

JVB66 replied on 21/02/2017 14:19

Posted on 21/02/2017 12:07 by Navigateur

Lets be fair. The rebranding could be done at minimal cost if clothing, signs, notepaper, etc are updated when new supplies are purchased. The waste is when it is all done at once in the heat of enthusiasm - we shall soon see which method was chosen as we visit sites.

Posted on 21/02/2017 14:19

There is a new sign already in place on the exit to at least one of our local sitesundecided

replied on 21/02/2017 14:22

Posted on 21/02/2017 12:32 by RochelleCC

Hi Smersh,

The Executive Committee, who represent the needs of our members, were all fully involved in the project from the start.

The Committee have fully endorsed the changes we’re making. In fact, they were a vital part of this whole process, helping us better understand what our members want.

Posted on 21/02/2017 14:22

As Treasurer of a club and therefore on the committee, we as committee members can only recommend a decision to the members and the members make the final decision. This change of logo and name has been done without the members authority and I for one cannot remember being asked anything about changing the name or logo.

By the time the club has changed all its stationary, signage and the workwear for the staff all that money could have been better spent on site facilities. And don't forget the money wasted on throwing the un-used uniforms away.

To me a bad decision!

 

lowsas replied on 21/02/2017 14:22

Posted on 21/02/2017 14:22

Interesting to read the comments on this rebranding change. It.appears that a lot of members, including me are not particularly in favour. I run a motor home but as a C class it can equally well be called a motorcaravan, so Caravan Club is preferred by me. I think the whole exercise is a total waste of money, basically funded from our membership and site fees. Money could easily have been better spent elsewhere or don't spend it at all and keep fee increases down. Finally, did the CC not change all the site signage to a different shade and altered wording very recently? Perhaps in last 2 years

 

Here is an idea fellow members, why don't we propose a members FERERENDUM to decide the issue. This is not a joke

Rogermcnish1 replied on 21/02/2017 14:23

Posted on 21/02/2017 14:23

Good job well done. 

As for those members who ask that the members should have been notified - what a load of Tosh.  This is why we elect a team of professionals.to work on our behalf. We may moan from time to time but they all have the best of intentions for the club.

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