The same Club, just better...

Posted on 27/02/2017 19:05 by Phil The Prof

I'm beginning to wonder if Jeremy Corbyn is in charge of the Caravan Club.

Let's have a change at the top, you know, fall on your sword. Must be embarrassing being in charge of this mess. 

Affordable eh. Tell me, do any of you people making these decisions, actually caravan for your holidays?

You know everyone, I've had it up to here.

Imagination required. 

Posted on 27/02/2017 08:57 by Dickdastardly1

I welcome the fresh logo and name changes. The club has to at some point develop and enhance its brand, whether it is now or in the future is not important to me.There are going to be members who are unhappy with these changes but as a % of the overall membership it is minimum

The membership and the overall performance of the club is going in the right direction, However, the club realises they have to address how to fill sites from Sunday through to Thursday and how to attract younger people into this lovely hobby of ours. This is why the club management have to consider all options for maintaining the quality of the product they offer!

 

Posted on 27/02/2017 19:50 by Rocky 2 buckets

Is this petition like the Parliament ones, once the support hits 100,000 it is automatically discussed at a 'senior exec' level

Posted on 27/02/2017 15:10 by Trepanner

I did ask that question and below is the response, complete with a no name respondent, ask a simple question and get a well make your own mind up - can't say as I like or dislike the logo it is what it is but of course these things do turn many people 'on' in particular those given the contract to re-model it. Having, in my working past, been involved in such corporate changes can say it is not cheap, however it is as they say in the reply 'consumable' I can just imagine our old Chairman's response if my Marketing Manager had come up with that one - hey ho onward's we go

Yours Nonplussed of Northants

Pasted from the email reply. 

Hi

The numbers when finalised will be reported to members in the usual way in the Annual Report and Accounts.

The amount is affordable, as it represents a tiny fraction of the Club’s turnover and will not impact any of the Club’s plans for investment in sites or club services. Many of the costs are in consumable items such as uniforms, signage and so on which need replacing on an ongoing basis in any case. We have delayed the launch of the sites directory and handbook (which will be distributed this month) for example to make sure that this has the new branding for all of its two year life and so there has been no extra costs incurred. We expect that the new brand will generate a higher profile and increased interest for the Club which will improve membership recruitment and retention and increase usage of club services so that the Club is even more successful in the future than it is now.

 

I hope that answers your question

 

Kind Regards

Email Support Team
Caravan and Motorhome Club
East Grinstead House, East Grinstead, RH19 1UA
+44 (0)1342 318813
www.camc.com