The same Club, just better...

I've just had an Email from the Club.

"Please don't worry! It's the same Club you know and love."

Based on performance to date, that is precisely why I am worried.

Its not the same club, its one with a lot less of our money in its bank and therefore we pay more or loose out on other facilities. As a club it should recognise the financial hardships we have been through over the past years and not use our money in such a frivolous fashion.

Indeed :)

Another observation...

Matt Allwright, a personality who is well known for making his name from dealing with complaints. Oh the irony :-)

It transpires the Club committee DOES have a sense of humour 

Lets be fair. The rebranding could be done at minimal cost if clothing, signs, notepaper, etc are updated when new supplies are purchased. The waste is when it is all done at once in the heat of enthusiasm - we shall soon see which method was chosen as we visit sites.

This change is just one part of an on-going update to position the Club for another century of successfully catering to our members’ changing needs.

The percentage of motorhome owners within the membership has been increasing year on year so we want to be inclusive and representative of our membership.

As for the logo, you can see more about why we changed it and what it means here: www.camc.com/discover

First impression, don't like the new logo,   Why was the membership not given a selection to choose from,  if it had to be done.

Re-branding or not if the Club is in any way serious about attracting a new generation of "explorers" it needs to make it's services more available and sensibly priced for working families with kids.  Having to leave a site at noon on a Sunday and jacking up the prices at the mearest whiff of a bank holiday or school holiday hardly helps.

Thanks for the reply Rochelle. As I said at the end of the day provided the 'new' club is run the same way as the old one then:

A difference which makes no difference is no difference at all 

When I first heard the news, my reaction was to mutter "about time too!"

I've seen numerous posts on CT over the years about whether it was clear to everyone out there that "The Caravan Club" also catered for motorhomes. 

Yes there are valid points about the use of other names - but very few people I know still use "Motor Caravan" or "Caravanette" - and I would suggest the word "motorhome" is a broadly used term which includes terms like "Campervan" or the american "camper"

From a marketing perspective it seems to me that the rebranding is an eminently sensible move which provides clarity about what the Club offers - especially as 40% of the Club's new members are motorhomers, as stated in the announcement video.

But I don't think this is just a simple rebrand. It's clearly part of a marketing initiative to change how people perceive the Club and to modernise its image to appeal to a much broader potential membership.

I suspect we will see subsequent initiatives aimed at developing this theme and building on it.

Cheers

Bugs

Feedback from whom?

Money would have been better spent on more Fully Serviced Pitches.

I will not be able to sleep tonight!!