What is the obsession with attracting the yoof

JVB66 replied on 14/05/2017 18:18

Posted on 14/05/2017 18:18

Have been reading an interesting take on the above, and is it needed ?as 

1 The over 65s is 17.8% now rising to 23,6 % by 2045 

2 If the major clubs and commercial organisations want to fill sites mid week off peak and school holidays its the older generations they need to concentrate on as they /we have the time to do it

3 Over 50s now hold 70% of the UKs household wealth

4 Older people are more likely to take to our lifestyle as it it is not sneered at or micky taken as the younger tend to worry about?

5 People of us older generation are more likely to know some one who already is with our life style and will give them tips as to how to start and give them advise on the advantages compared to other leisure activities

Ok open Firecool

Tinwheeler replied on 15/05/2017 14:35

Posted on 15/05/2017 14:26 by Tinwheeler

Nice to see it worked properly with an explanation left in GC.

Posted on 15/05/2017 14:35

Correction. Sometimes it still shows in GC as a duplicate of this thread and at other times it only shows DK's locked version. undecided

brue replied on 15/05/2017 14:35

Posted on 15/05/2017 14:35

Both clubs are in a niche market providing fairly small quiet sites for people who enjoy that type of holiday. I can see the two clubs amalgamating at some point but not yet. There are plenty of people around at present who enjoy this type of site provision. The other club goes further and welcomes groups and clubs. The CMC will need to consider further options to broaden the intake of potential site users. There is a bit of an old fashioned rule book laden straight jacket that the club could perhaps leave behind, enter the 21st century and not take with it £XXX sets of Wedgwood carted around by it's leaders and  "elderly" people winning TV competitions in sixties gear!

The image needs a major shake up!

EDIT THE WEBSITE NEEDS A SHAKE UP FIRST!!

JVB66 replied on 15/05/2017 14:36

Posted on 15/05/2017 14:32 by JayEss

How about welcoming everyone?  Seems better than targeting just one section of society. 

I'm sure the CCC has an average age similar to this club. It's because joining a club to access campsites is a concept that would not occur to most folk. If I hadn't been able to save on insurance and recovery I wouldn't have joined this one. 

You answered ETs post above  

Posted on 15/05/2017 14:36

It was your ref to ETs post of which is not showing undecided

brue replied on 15/05/2017 14:40

Posted on 15/05/2017 14:35 by Tinwheeler

Correction. Sometimes it still shows in GC as a duplicate of this thread and at other times it only shows DK's locked version. undecided

Posted on 15/05/2017 14:40

I thought I was seeing things! This is really bad. undecided

JVB66 replied on 15/05/2017 14:41

Posted on 15/05/2017 14:35 by brue

Both clubs are in a niche market providing fairly small quiet sites for people who enjoy that type of holiday. I can see the two clubs amalgamating at some point but not yet. There are plenty of people around at present who enjoy this type of site provision. The other club goes further and welcomes groups and clubs. The CMC will need to consider further options to broaden the intake of potential site users. There is a bit of an old fashioned rule book laden straight jacket that the club could perhaps leave behind, enter the 21st century and not take with it £XXX sets of Wedgwood carted around by it's leaders and  "elderly" people winning TV competitions in sixties gear!

The image needs a major shake up!

Posted on 15/05/2017 14:41

I would not consider it a niche market with the amount of users of both clubs and comercials sites

brue replied on 15/05/2017 14:43

Posted on 15/05/2017 14:43

I meant it's a niche market of smaller sites compared to large sites with statics and tourers etc.

JayEss replied on 15/05/2017 14:45

Posted on 15/05/2017 14:45

ETs post is still there - I didn't quote it as I don't think it's necessary to quote posts if I'm referring to a poster. 

I agree with you as well brue. The club can change logos and offer incentives as much as it likes but it needs to look at its image and that is where the sticking point will be. The split between the business side and the club side is not seamless wink

Takethedogalong replied on 15/05/2017 14:45

Posted on 15/05/2017 14:45

There's hopefully a lot of life and adventure left in this dog yet, and once I get my work pension and a few other commitments sorted, the CC ain't going to figure as a major player! For now, it offers easy, relatively cheap breaks, somewhere to park up and a half decent long shower occasionally! 

I may return to Club site touring in a couple of decades! laughing

Thats if they will have me, I might not fit the new demographics then!surprised

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