What is the obsession with attracting the yoof

The future of the CMC is with the young people of today. Those young people are the people that the CMC should be gearing their business models to attract.

Why?

If I build retirement homes they will sell well to older people (they do where I live).  If I make zimmer frames or Stannah stair lifts they sell well to old people.

Certain products sell well to people of different ages. Caravanning does appeal to people of all ages, we had our first van when our daughter was 3 months, but we have far more time to kill now. In my 20's, 30's and certainly early 40's  I was too busy working my ar** off to pay the mortgage, save into a pension etc, to do much caravanning.

The "young people of today" will become older and have more time, freedom and money to caravan, just as we did.

The "young people of today" will become older and have more time, freedom and money to caravan, just as we did.

That I very much doubt, they will have to work longer before retirement and many will be lucky to have a pension other than from the state. Those that do have one, will find they are much lower than the final salary ones many of todays pensioners have.

When I had my children with me I would never dream of taking them for a holiday on CC site. There was not enough on site action for them. They mainly wanted sun, sea, sand and swimming pools. One of them did rally with us until about 16.

peedee

I tend to think forecasts of impending doom are just pessimistic and tend to be restricted to older people. My own adult children or younger people I work with don't share your grim view of the future.

Financial products continually evolve and I am sure future generations and current generations will continue to be able to enjoy themselves.

I agree with you about what children want on holiday though, mine wanted the same, hence we regularly holidayed "over there".

Another reason really why the Club will probably continue to appeal to a more mature age group.

And lets face it, many of the popular club sites are already full (or nearly so) at weekends and school holidays, to further improve occupancy, if that is the desire, the midweek, out of season customers are not families or "yoofs".

Would have though retaining the present payers would be the first priority. We are the ones keeping the club going now buy t I suspect many like us find commercials more attractive, responsive to pricing and are increasingly voting with our feet, particularly in the "Off peak period". Next week off to Haven at £11 per night for Euro pitch,but would consider Lady Margaret if they had say MWD

Do not some activities have a season for them. As we age some of us yotties have given up our boats but have been replaced by others. perhaps as the current crop of young people age they will see the advantages, one of which is economic, of caravanning.

Or maybe not.

My parents had holidays in boarding houses at Bridlington. Did I see the advantage of following in their footsteps? And I know for sure that my own children will never take up the option of following in my footsteps of hauling a caravan about. They have discovered airlines and the wide world.

Nah ... Caravans don't sail well. 

K

Oh I don't know. Westerley Centaurs aren't that bad.