What is the obsession with attracting the yoof

Today's youth is tomorrow's pennypinching curmudgeons, just a little light artillery JV

But not likely to take up our lifestyle until then

Whenever they take it up doesn't really matter but it's now we should be sowing the seeds of encouragement. 

The existing contingent of grumpies won't be around for many more years.

That's a reassuring thought perhaps I'd better check my insurance policy

Agree entirely with you, JVB.

The future of caravanning and motorhoming is with the older generation. This should be the Club's target market.

The Cubs need to be offering incentives, in order to retain our customer loyalty and thereby ensure their own future.

have you seen an empty club site during school holidays? Have you tried to book  a club site during peak times?

How can the future be with those of us nearing the end of the line? 

The here and now might be ours but the future lies squarely with the younger generation. 

Nearing the end of the line?!

Speak for yourself! 

....but how much younger?....

certainly, those sites full in school holidays are booked by the 40-50 yr old parents rather than the kids

its that 'parent' generation that needs to be fostered, those who do need somewhere to take the family each summer, so perhaps the target market really is 40+ yr old not the 20 yr old.

no need to attract the likes of TW, they're either already wedded to the club or not in the least interested.

In 20 years time who is most likely to be camping/vanning, you and I or the school leavers of today?

Yep, nearing the end of the line - fact of life.