New Logo

Whilst I would agree the new signs leave a lot to be desired in terms of visibility. I would have thought the OP's comments more applicable to CL's than the main sites. 

Since the advent of Google street view I have not visited a site without checking the entrance out first. Therefore I am well aware of what the entrance looks like, plus helpful markers just before the turn. CL's on the other hand have not always been visited by the camera car.

Unfortunately we have not been able to get away yet this year so have not had the opportunity to compare the two. Having said that I tend to do the same as Steve and look at those sites I am unfamiliar with on Google Earth. I know people have posted a picture of the CL sign, be quite interesting to see one the campsite signs.

David

I have not see one either but if they are that bad perhaps a refelective border on the sign might make it stand out more?

peedee

Give it time and I'm sure the amateur looking new signs will become as familiar as the old ones.

I wonder how many of the "millions" of members that the CC has do actually read the magazine or the information supplied on the web site with regards to the new signs. I suspect that many will be looking for the sign that they are familiar with when visiting a new site or CL and easily miss the new one.

Before anyone says that they would have seen the information when making a booking, perhaps they've used the old Site Directory to glean the information they require re telephone numbers and directions. Most of course do not look at or even know the existence of this forum and so will not have been following all the discussions on this subject.

 If you collect club plaques were you offered one for the site in the new design posted free of charge?

If not why not? Surely after all the planning redesigning of sites book magazine etc these should have been ready from day one!

We are at Cherry Hinton site in Cambridge, the signs at the entrance have been updated, and are certainly less 'visible' than the previous signs. This was no problem to us as we have been here before.

Elsewhere there were a few signs in the new colour scheme, but there has certainly not been a wholesale clear out of green signs. The staf are still wearing their friendly green garb too.

We have been members long enough to remember the last time they changed 'dark' green for light, so I expect we will get used the new colours. New investment is always welcome, but will we get any new sites to go with the new look? 

In the last week we have visited 2 Caravan Club Sites that we had not visited before.  The first one was at the end of a lane, so it was probably obvious where the site was but seeing that new and completely useless logo in the distance did little to confirm the location. (Burrs Country Park)

The second Caravan Club site we visited, fortunately had left the older and easily recognisable signs in place.  I say fortunately because the site was on a main road, slightly hidden from view and if it had not been for the Caravan Club signs, I am sure I would have gone straight past.

The new logo has done nothing whatsoever to enhance the reputation of the club and the new name is too much like that other UK brand of Caravan Sites.

Change is good when it is for the better, this certainly is not!

You'll get used to it, DS, and then you'll be looking out for the new tasteless but, by then, familiar signs.