New Logo

TwoJays replied on 14/03/2017 10:32

Posted on 14/03/2017 10:32

Having seen various comments about the need for the name change, I've seen nothing about the safety aspects of the new signage. Have just returned from our first visit to a Club site since the change and discovered that the new signs/logo are almost unreadable from any distance on a busy road. The entrance to the Cirencester site is off a busy road down a lane which serves several facilities. Although we know the area, the entrance is one of three quite close together so I was approaching it carefully to make sure of the right one.

We saw a 'familiar' green sign and headed for it; fortunately it was the right entrance but the wrong sign. The CC sign was on the same post but almost indistinguishable with the tiny nonsensical logo and small lettering. Had we not known the area and seen the other sign we could have missed it.

Does anyone actually road test these things, or talk to local Road Safety Officers before these highly expensive changes are made? The previous signs were colourful, easily seen and did what it said on the tin. These look like a cheap ice cream logo and do not stand out at a distance.

Oh yes, and we were told we couldn't buy a green site badge as they are also being changed but none had arrived yet!

JayEss replied on 10/04/2017 12:55

Posted on 10/04/2017 12:55

I saw my first CL sign the other day and it's definitely not very clear. I guess with time we will recognise the colours but the logo is only really visible as you drive past

Bargainbagger replied on 12/04/2017 21:50

Posted on 12/04/2017 21:50

It's been pointed out to me by a non member that the new squiggle of a logo looks more like an online dating advert, things could be looking up!

A very backward design step going by the comments above.

Sir Bruin replied on 18/04/2017 19:56

Posted on 18/04/2017 19:56

We visited a CL in Cambridgeshire for the Easter weekend. Like many, I always check out the entrance on street view. On this occasion, it wouldn't have mattered if I hadn't as the sign was clearly visible.

Bluemalaga replied on 20/04/2017 10:32

Posted on 20/04/2017 10:32

I would like to ask if the new logo is actually legal.

The logo suggests that the Caravan and Motorhome Club have been in existence since 1907.

Would the 1907 only apply to the Caravan Club and not the new club name that only came into existence in 2017?

Presumably the Caravan and Motorhome Club did not exist between 1907 and 2016.

Not that it makes much difference, I doubt if it will be anything other than the CC in our family.

The logo is so insignificant on the signs, who will take any notice unless they are visiting a site for the first time?

heatman replied on 20/04/2017 14:04

Posted on 20/04/2017 14:04

The new Logo is the spitting image of Calor Gas new Logo.  Also nearly the same as the Masterchef Logo on TV.  I am sure the person who has obviously been paid a fortune to design this logo has ripped the club off.  I think it looks like a dirty sink plughole.  Perhaps that is where the club is going.  I much prefer the old club name and Logo.  Are the club membership fees also going to be increased to pay for all this needless change.

 

heatman replied on 20/04/2017 14:07

Posted on 20/04/2017 14:07

Is the club rescue service to remain Red Pennant or will that become the Dirty Plug hole too.

JD6620 replied on 03/05/2017 11:06

Posted on 03/05/2017 11:06

Found these two signs side by side at the weekend. Logos not that dissimilar.  Ice cream anyone?

Bakers2 replied on 03/05/2017 11:14

Posted on 03/05/2017 11:14

It really is more similar than I thought. Good job it's not music as I think copyright  might be challenged!! Oh sorry shouldn't even think it - guess who'd bear the cost 😉

Bakers2 replied on 03/05/2017 15:31

Posted on 03/05/2017 15:31

Where did the dark background come from? Cos the signs I've seen are all on a light background. Much clearer on the dark.

I can see there are differences between the two, but the similarity is great too.

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