Loosing More CLs, why?

nelliethehooker replied on 19/01/2017 20:23

Posted on 19/01/2017 20:23

Prior to the new year there were 3 months when the number of new CL's exceeded the number that had closed, however the reverse is the case in the January magazine with 4 new sites but the closure of 12. Could this be because of the lack of support from HO for CL's that is now becoming apparent from the way that the new web site is treating them?

 

Longtimecaravanner replied on 20/07/2017 15:55

Posted on 20/07/2017 14:01 by olylowe

As a new site owner (this is our second year) we can state that the incentives for staying open are few.

Simply put, the returns aren't there. Last year we had sub 50 night stays and this year sub 30 night stays to date. Everyone who comes loves their stay, but it takes time to become established and hopefully we'll bridge that major void.

If I were to ask the club to do one thing it would be to support and promote young CLs much more (e.g. magazine articles - but they seem unwilling when we've suggested this in the past) to help bridge this gap significantly. Otherwise many new CLs simply won't last. 

https://www.caravanclub.co.uk/certificated-locations/england/cheshire/nantwich/pinsley-corner-farm/

http://www.pinsleycornerfarm.co.uk/caravan-site

https://m.facebook.com/PinsleyCornerFarm

 

 

Posted on 20/07/2017 15:55

Let me just say that I have just sent £25 to a CL, who didn't take deposits, as an apology for having to cancel the day before we were due to go through an accident to our car so I am not against deposits.

However I think you are making it difficult for your customers. You want payment in full at the time of booking, you don't accept cheques and you charge an extra 2.75% for credit cards. I am afraid I would look elsewhere.

cyberyacht replied on 20/07/2017 16:30

Posted on 20/07/2017 16:30

Given the apparent lack of access problems, I find the two hour changeover period rather unnecessary as well. A new CL has to be careful not to put off potential clients by creating obstacles.

replied on 20/07/2017 16:46

Posted on 20/07/2017 14:01 by olylowe

As a new site owner (this is our second year) we can state that the incentives for staying open are few.

Simply put, the returns aren't there. Last year we had sub 50 night stays and this year sub 30 night stays to date. Everyone who comes loves their stay, but it takes time to become established and hopefully we'll bridge that major void.

If I were to ask the club to do one thing it would be to support and promote young CLs much more (e.g. magazine articles - but they seem unwilling when we've suggested this in the past) to help bridge this gap significantly. Otherwise many new CLs simply won't last. 

https://www.caravanclub.co.uk/certificated-locations/england/cheshire/nantwich/pinsley-corner-farm/

http://www.pinsleycornerfarm.co.uk/caravan-site

https://m.facebook.com/PinsleyCornerFarm

 

 

Posted on 20/07/2017 16:46

 If you are having little trade why even consider demanding payment with booking? It is not as if you would be likely to turn down trade due to a no show?

eurortraveller replied on 20/07/2017 17:59

Posted on 20/07/2017 17:59

Oly, you may be disappointed, but frankly I think that for a site like yours  your figures are really rather good. 

replied on 20/07/2017 18:14

Posted on 20/07/2017 16:30 by cyberyacht

Given the apparent lack of access problems, I find the two hour changeover period rather unnecessary as well. A new CL has to be careful not to put off potential clients by creating obstacles.

Posted on 20/07/2017 18:14

Yep, 2pm arrival time would rule out any booking from me. 

olylowe replied on 20/07/2017 19:48

Posted on 20/07/2017 19:48

The way we run the site has been derived from our own years of experience, but mainly from feedback from other CL users, this forum, the Club and from other CL owners.

So, addressing the points in order;

- We take full payment at the point of booking, this aligns with most other holiday accommodation, plus most guests only stay for 2 nights anyway, so we were taking £20 deposit then taking £8 cash on site...it just seemed pointless to be honest! However, having now started with this approach people seem to like the fact that they have it all confirmed and its one less thing to worry about or remember once on holiday.

- Most customers pay by BACS, so free and easy for everyone involved.

- I'm not sure what is meant by the "lack of access issues", however the arrival/departure times stated are the standard ones the Club recommended.  But, also as stated on our listing, changeover is flexible by arrangement, and many do ask and enjoy the benefit of an early arrival or late departure.

- Eurotraveller, that is our conclusion so far - which is why I wanted to raise it here. We are probably not unusual, which is why many CL's may give up and close a year or two after opening. We appreciate feedback like the comments above, but Club members also need to do their part and be supportive and not overly critical of new CL's if they want the network to survive. Fundamentally as owners we are not as sensitive as many, maybe as we are dyed in the wool caravanners.  But we also know that bookings are mostly not driven by the fine details but by having an amazingly fantastic location and surrounding area such as ours.  Don't get me wrong though, ease of booking, great personable customer service and facilities during the stay do secure repeat custom (which we don't have a problem with - most of are bookings are from the same few people who have visited to date!) but as with any new site, people just need to get to know about the location first...and the Club could help with that. 

http://www.pinsleycornerfarm.co.uk/caravan-site

https://m.facebook.com/PinsleyCornerFarm

 

replied on 20/07/2017 19:55

Posted on 20/07/2017 19:55

As said. 2pm arrival would simply mean that I would choose another site. Most caravan sites that I use are 12pm including most club sites

replied on 20/07/2017 19:59

Posted on 20/07/2017 19:59

Bank transfers are not as straight forward for those that do not use the internet banking. 

olylowe replied on 20/07/2017 20:05

Posted on 20/07/2017 19:55 by

As said. 2pm arrival would simply mean that I would choose another site. 

Posted on 20/07/2017 20:05

Not wanting to reiterate everything twice, but that is what the Club and other owners recommend (it's also what the vast majority of our nearest, busy, established, sites offer), and we do state that we have flexible arrival and departure times to be confirmed upon booking.  Part of the problem is the restrictive format that the Club uses on its website.  So if people want to ask at the time of booking then 95% of the time they will get the thumbs up to arrive and depart as early or late during the day as they wish laughing

olylowe replied on 20/07/2017 20:15

Posted on 20/07/2017 19:59 by

Bank transfers are not as straight forward for those that do not use the internet banking. 

Posted on 20/07/2017 20:15

You can do it by just phoning your bank, easier than posting a cheque cool

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