CAMC CL Signage

BirchHillFarmCL replied on 23/02/2017 09:52

Posted on 23/02/2017 09:52

I welcome the change in Club name to embrace motorhomers more fully, however I was dismayed by the proposed CL signage.

The proposed CL roadside entrance sign lacks impact, readability and 'message' for passing traffic. 

The CC brand was very recognisable to members and non-members alike.  People had confidence in the Caravan Club 'brand' - a national institution.  I fear that such a radical change will lose business for us. 

As a CL Owner, we benefit from local recommendations.  Our recommendations often come from non-CAMC members - local people tell friends & family to stay with us whilst visiting them in Ellesmere.  The proposed CL sign is not large enough and is not recognisable nor obvious enough, particularly to non-members. 

The old CL sign was quite clear that we can only accept 5 outfits at a time, and guests must be members of the Club.  Even so, we usually have to explain this to non-members (and some members!) several times a year.  The new CL sign is less obvious in this respect - if we are to get more non-members knocking at the door, I would welcome the opportunity to be able to enrol them as Club members at our CL.

With a lot of white space, this proposed CL roadside sign will quickly look dirty with splashes from passing vehicles - not an ideal image to promote.

Many websites and social media pages need square logos for avatars etc - CL Owners have only been given a rectangular .jpeg file.  The production of style & branding guides is standard marketing department practice - surely there must be a CAMC branding guide with a square logo...?


Ian Kelly
01691 622951
Caravan@BirchHill.co.uk
www.BirchHill.co.uk


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Supertractorman replied on 26/02/2017 18:49

Posted on 26/02/2017 11:39 by DavidKlyne

Whilst you might not agree with it the Club clearly decided they wanted to keep it under wraps until it was announced at the NEC. In order to achieve that it would have been sensible to keep it on a need to know basis which clearly did not include CL owners. I think perhaps what you might have to think about is what would have happened had it been more widely known, a months or even days in advance,  and rumours started to appear here and there. You can just imagine what the result would have been on Club Together!!! There would have been uproar  about members being kept in the dark? 

David

Posted on 26/02/2017 18:49

I think many of us CL owners would like to think we were in a partnership with the Club, and would like to see the club grow and give benefit to members. It would have been very easy for the Club to have said to us in one of our newsletters 12 months ago  that we are reviewing our signage of CL's and would be grateful if you could hold back on any expense you were thinking of in advertising until we have made some decisions on this. Quite clearly Mr Klyne you are following instructions you as a Moderator have been given, but spare a thought to CL's who have lost money and are worried about the proposed signage to their sites, I am fortunate our site can be see from the roadside but some are hidden away and can take some finding.

David    www.perthshirecl.co.uk

JVB66 replied on 26/02/2017 18:57

Posted on 26/02/2017 11:39 by DavidKlyne

Whilst you might not agree with it the Club clearly decided they wanted to keep it under wraps until it was announced at the NEC. In order to achieve that it would have been sensible to keep it on a need to know basis which clearly did not include CL owners. I think perhaps what you might have to think about is what would have happened had it been more widely known, a months or even days in advance,  and rumours started to appear here and there. You can just imagine what the result would have been on Club Together!!! There would have been uproar  about members being kept in the dark? 

David

Posted on 26/02/2017 18:57

If it had been advised earlier ,there would have been a chance of not just on CT but also on Facebook to give the Caravan Club the opportunity to see what a big mistake they were going to make for all concerned

Bakers2 replied on 26/02/2017 19:05

Posted on 26/02/2017 18:49 by Supertractorman

I think many of us CL owners would like to think we were in a partnership with the Club, and would like to see the club grow and give benefit to members. It would have been very easy for the Club to have said to us in one of our newsletters 12 months ago  that we are reviewing our signage of CL's and would be grateful if you could hold back on any expense you were thinking of in advertising until we have made some decisions on this. Quite clearly Mr Klyne you are following instructions you as a Moderator have been given, but spare a thought to CL's who have lost money and are worried about the proposed signage to their sites, I am fortunate our site can be see from the roadside but some are hidden away and can take some finding.

David    www.perthshirecl.co.uk

Posted on 26/02/2017 19:05

How sensible would that have been?  I said something very similar one thread lord knows which one 😃.  I think that would have respectful to CL's. In fact you are probably the ones who could have been given a blanket nod, along the lines you've suggested, printers and others would have had some sort of gagging clause I presume. 

 

replied on 26/02/2017 19:17

Posted on 26/02/2017 19:05 by Bakers2

How sensible would that have been?  I said something very similar one thread lord knows which one 😃.  I think that would have respectful to CL's. In fact you are probably the ones who could have been given a blanket nod, along the lines you've suggested, printers and others would have had some sort of gagging clause I presume. 

 

Posted on 26/02/2017 19:17

Indeed. No need to have given specific. One can only hope that this was planned well in advance and not a cunning plan devised at a night out with the boys in early December

dmiller555 replied on 26/02/2017 19:34

Posted on 26/02/2017 19:17 by

Indeed. No need to have given specific. One can only hope that this was planned well in advance and not a cunning plan devised at a night out with the boys in early December

Posted on 26/02/2017 19:34

You may very well think that but I couldn't possible comment. wink

nelliethehooker replied on 26/02/2017 20:44

Posted on 25/02/2017 22:19 by David2115

I think members need to calm down a little. It doesn't matter what leaflets or signs CL owners have they can only be booked through the club site or handbook. Either way members know what they are booking a recognised Cl. Some of these posts on this site are bordering on hysteria. 

Posted on 26/02/2017 20:44

they can only be booked through the club site or handbook

Not true, as a number of CL's are also listed on other web sites such as 5Van & UKcampsites, and so can be booked through them.

nelliethehooker replied on 26/02/2017 20:52

Posted on 26/02/2017 00:01 by DavidKlyne

The relationship between the Club and CL owners is a matter for the two parties concerned, nobody else. It is entirely up to the Club when and how they communicate information. Clearly the Club wanted to keep the rebranding secret, the more people that know beforehand the greater the risk as I have mentioned before. I fail to see what adverse effect it would have on and CL's as far as their customers are concerned. 

David

Posted on 26/02/2017 20:52

So you don't think that the CC has treated CLs shabbily then? You must have read all the complaints on this forum regarding the issues, surely.

All the problems with reviews, inaccurate data on the web site, a new logo that is unrecognisable when most members are use to the familiar green sign and wording, no indication on the sign that they are only allowed 5 members  which is bound to cause confusion.

replied on 26/02/2017 20:56

Posted on 26/02/2017 20:52 by nelliethehooker

So you don't think that the CC has treated CLs shabbily then? You must have read all the complaints on this forum regarding the issues, surely.

All the problems with reviews, inaccurate data on the web site, a new logo that is unrecognisable when most members are use to the familiar green sign and wording, no indication on the sign that they are only allowed 5 members  which is bound to cause confusion.

Posted on 26/02/2017 20:56

All the problems with reviews, inaccurate data on the web site, a new logo that is unrecognisable when most members are use to the familiar green sign and wording, no indication on the sign that they are only allowed 5 members which is bound to cause confusion.

So apart from that there is no problem and doubtless the CC will sort out any remaining problems ............................ soon .............as is there current indication of timescale for such matters

nelliethehooker replied on 26/02/2017 21:18

Posted on 26/02/2017 21:18

10 weeks so far since launch of the new web site and we're hardly any nearer a proper solution, by the looks of it. And of course no real indication of when all will be fixed or any sort of apology for the c*ck-ups.

AlanGL7 replied on 26/02/2017 23:32

Posted on 26/02/2017 23:32

NTH - I understood that a release is planned for the 28th which should resolve the hardstanding filter issue and the searching by CL name where duplicates exist error plus others. Not included is the missing reviews or the inability to add a review to a CL with no reviews. There are apparently a number of options to fix this issue and more time is required to work out which is the best.

Alan

www.greenacrescl.co.uk

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