CAMC CL Signage

BirchHillFarmCL replied on 23/02/2017 09:52

Posted on 23/02/2017 09:52

I welcome the change in Club name to embrace motorhomers more fully, however I was dismayed by the proposed CL signage.

The proposed CL roadside entrance sign lacks impact, readability and 'message' for passing traffic. 

The CC brand was very recognisable to members and non-members alike.  People had confidence in the Caravan Club 'brand' - a national institution.  I fear that such a radical change will lose business for us. 

As a CL Owner, we benefit from local recommendations.  Our recommendations often come from non-CAMC members - local people tell friends & family to stay with us whilst visiting them in Ellesmere.  The proposed CL sign is not large enough and is not recognisable nor obvious enough, particularly to non-members. 

The old CL sign was quite clear that we can only accept 5 outfits at a time, and guests must be members of the Club.  Even so, we usually have to explain this to non-members (and some members!) several times a year.  The new CL sign is less obvious in this respect - if we are to get more non-members knocking at the door, I would welcome the opportunity to be able to enrol them as Club members at our CL.

With a lot of white space, this proposed CL roadside sign will quickly look dirty with splashes from passing vehicles - not an ideal image to promote.

Many websites and social media pages need square logos for avatars etc - CL Owners have only been given a rectangular .jpeg file.  The production of style & branding guides is standard marketing department practice - surely there must be a CAMC branding guide with a square logo...?


Ian Kelly
01691 622951
Caravan@BirchHill.co.uk
www.BirchHill.co.uk


Birch Hill Farm – a multi-award winning caravan site in the beautiful lake-lands of Shropshire - exclusively for members of the Caravan and Motorhome Club

Read the reviews - look at the photos.

Number 1398 in the 2015/16 Sites Directory

brue replied on 25/02/2017 14:31

Posted on 25/02/2017 14:31

Not to consult CL owners, even if it was to give advance warning, is a real derogation of duty. This is has been an eye opener in the way the CMC operates.

I hope the CMC compensates any expenses incurred, there is no excuse to let this happen at the beginning of the season.

 

replied on 25/02/2017 14:38

Posted on 25/02/2017 14:38

 I expect that the 'partners' of major supermarkets are treated in very much the same way

DavidKlyne replied on 25/02/2017 15:14

Posted on 25/02/2017 14:31 by brue

Not to consult CL owners, even if it was to give advance warning, is a real derogation of duty. This is has been an eye opener in the way the CMC operates.

I hope the CMC compensates any expenses incurred, there is no excuse to let this happen at the beginning of the season.

 

Posted on 25/02/2017 15:14

Brue

Before the announcement everything was on lock-down to ensure news of the name change did not get out before the planned date. I am not suggesting CL owners can't be relied on to keep things confidential but the more widely known something is before the event the more like it is to get out, often by accident rather than design.

David

Wherenext replied on 25/02/2017 15:38

Posted on 25/02/2017 15:38

David, a couple of points spring to mind:

1. We have been told on the change of name thread that members were consulted yet the majority of respondants to that thread are against the name change, with more members being aghast at the cost of such a change but not that bothered about the name changing per se. Yet these members who were allegedly consulted did not leak the news. Extremely surprising considering the anger directed at the club. So which was it, we were notified or we weren't or maybe only a few selected members were/

2. Why did management have to make it a secret anyway. Why not float the idea and gauge the response before committing yourselves.

3. If they wanted a big splash why not do it at the show in October before people had started to make plans for this year. That way everyone would have known in advance and not have ordered new clothing such as some Rally centres have and CL owners have had 2017 stationery printed. In addition the new site book wouldn't have been held up.

In my view the management have acted in a poor way towards the members and CL owners  and that is putting it mildly.

BTW - I have no objection to the change of name as I feel it properly reflects the current membership but there are more pressing matters to be spending our money on.

Bakers2 replied on 25/02/2017 15:51

Posted on 25/02/2017 15:14 by DavidKlyne

Brue

Before the announcement everything was on lock-down to ensure news of the name change did not get out before the planned date. I am not suggesting CL owners can't be relied on to keep things confidential but the more widely known something is before the event the more like it is to get out, often by accident rather than design.

David

Posted on 25/02/2017 15:51

Begs the question did you know?

How would people like CL's and rally organisers know about lock down? Clearly even that appears to have been privileged information.

I have objection to name change or even logo change - I don't like it much but hey ho,  but I am concerned about the costs from the reserves, we could use some new sites decent motorhome points etc, but these points are raised on the same club but better thread. I am further incensed at the cavalier attitude to CL's which the Club love to trumpet above buy appear NOT to champion and respect.

It would be nice if management justified their actions rather than it being left to unpaid mods and Rochelle 😉

JVB66 replied on 25/02/2017 15:57

Posted on 25/02/2017 15:38 by Wherenext

David, a couple of points spring to mind:

1. We have been told on the change of name thread that members were consulted yet the majority of respondants to that thread are against the name change, with more members being aghast at the cost of such a change but not that bothered about the name changing per se. Yet these members who were allegedly consulted did not leak the news. Extremely surprising considering the anger directed at the club. So which was it, we were notified or we weren't or maybe only a few selected members were/

2. Why did management have to make it a secret anyway. Why not float the idea and gauge the response before committing yourselves.

3. If they wanted a big splash why not do it at the show in October before people had started to make plans for this year. That way everyone would have known in advance and not have ordered new clothing such as some Rally centres have and CL owners have had 2017 stationery printed. In addition the new site book wouldn't have been held up.

In my view the management have acted in a poor way towards the members and CL owners  and that is putting it mildly.

BTW - I have no objection to the change of name as I feel it properly reflects the current membership but there are more pressing matters to be spending our money on.

Posted on 25/02/2017 15:57

The change of name now reflects a disregard for some ,wheres before all types of caravan were included  undecided

brue replied on 25/02/2017 16:50

Posted on 25/02/2017 15:14 by DavidKlyne

Brue

Before the announcement everything was on lock-down to ensure news of the name change did not get out before the planned date. I am not suggesting CL owners can't be relied on to keep things confidential but the more widely known something is before the event the more like it is to get out, often by accident rather than design.

David

Posted on 25/02/2017 16:50

Whilst understanding what you are saying David it would still have been possible to tell CL owners that new signage was on the way. Consulting with them about what they considered to be important elements of the signage would not have involved revealing further details but might have prevented some preparing new details, photos etc with the wrong titles or letterheads.

The Ovaltineys replied on 25/02/2017 17:17

Posted on 23/02/2017 12:01 by BirchHillFarmCL

I like that idea to ease the transition - unfortunately the CMAC has asked for us to send the old signs back in pre-paid envelopes.

Now you know how you membership fee is being spent.

Ian

Posted on 25/02/2017 17:17

Ian, if you don't send the old signs back what punishment has been suggested?  laughing

 As I'm sure all of your CC visitors have had a great time and will probably return, have you thought about transferring to the CCC  ( who will probably welcome you with open arms) to attract a new crowd of users?

replied on 25/02/2017 17:32

Posted on 25/02/2017 15:14 by DavidKlyne

Brue

Before the announcement everything was on lock-down to ensure news of the name change did not get out before the planned date. I am not suggesting CL owners can't be relied on to keep things confidential but the more widely known something is before the event the more like it is to get out, often by accident rather than design.

David

Posted on 25/02/2017 17:32

For all that there was to trumpet with this grand unveiling (and there was B all to trumpet about) if the club had said 6 months ago that the club name was to change in 6 months to something to more represent the membership their would have been no stupendous announcement to spoil as there was no stupendous announcement. All that accompanied the name change was meaningless hyperbole and flimflam that the best snake oil salesmen would have been proud of.  

near Malvern Hills Club Campsite Member photo by Andrew Cole

Book a late escape

There's still availability at many popular UK Club campsites - find your perfect pitch today for a last minute trip!

Book now
Woman sitting in camping chair by Wastwater in the Lake District with her two dogs and picnic blanket

Follow us on Facebook

Follow the Caravan and Motorhome Club via our official Facebook page for latest news, holiday ideas, events, activities and special offers.

Photo of Wast Water, Lake District by Sue Peace
Visit Facebook