BirchHillFarmCL replied on 23/02/2017 09:52
Posted on 23/02/2017 09:52
I welcome the change in Club name to embrace motorhomers more fully, however I was dismayed by the proposed CL signage.
The proposed CL roadside entrance sign lacks impact, readability and 'message' for passing traffic.
The CC brand was very recognisable to members and non-members alike. People had confidence in the Caravan Club 'brand' - a national institution. I fear that such a radical change will lose business for us.
As a CL Owner, we benefit from local recommendations. Our recommendations often come from non-CAMC members - local people tell friends & family to stay with us whilst visiting them in Ellesmere. The proposed CL sign is not large enough and is not recognisable nor obvious enough, particularly to non-members.
The old CL sign was quite clear that we can only accept 5 outfits at a time, and guests must be members of the Club. Even so, we usually have to explain this to non-members (and some members!) several times a year. The new CL sign is less obvious in this respect - if we are to get more non-members knocking at the door, I would welcome the opportunity to be able to enrol them as Club members at our CL.
With a lot of white space, this proposed CL roadside sign will quickly look dirty with splashes from passing vehicles - not an ideal image to promote.
Many websites and social media pages need square logos for avatars etc - CL Owners have only been given a rectangular .jpeg file. The production of style & branding guides is standard marketing department practice - surely there must be a CAMC branding guide with a square logo...?
Ian Kelly
01691 622951
Caravan@BirchHill.co.uk
www.BirchHill.co.uk
Birch Hill Farm – a multi-award winning caravan site in the beautiful lake-lands of Shropshire - exclusively for members of the Caravan and Motorhome Club
Read the reviews - look at the photos.
Number 1398 in the 2015/16 Sites Directory
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