Perennial Membership Fee Increase

CC faces a dilemma in lots of ways, and is trying to find solutions as best it can. There are members who will embrace changes required, and those who will resist/moan, just depends what aspects your membership is based upon, as to how it will affect whether you stay or go. I doubt if it is seriously struggling given how loyal a huge percentage of members are when it comes to choosing Club Sites over other options. 

That loyalty more than likely only exists with the more senior members of the Club. I doubt it exists with relatively new and younger members.

peedee

....i suspect the dyed-in-the-wool cc member is on the way out...

younger customers are far more savvy about choice and price....

witness the increasing number of threads criticising the clubs pricing structure and inflexibility.

customers will (and probably are) choosing alternatives to the vanilla product offered by cc.

we use them if the location and timing suits, and i use them for cls and ferries, so do contribute....but, while they are generally clean and tidy, these are not the key drivers for us when choosing somewhere to visit.

as the prices approach (and in some cases exceed) £30 a night, customers, including myself, will undoubtedly check out the competition.

I don’t join French, German, Italian or any other European equivalent of CC Ltd but I still get value for money when I am abroad so this year I may dump CC Ltd and go commercial.  

There is of course the fact that several on CT have commented  how difficult it is to get into some sites, particularly at weekends. If you removed the membership fee one can only assume this would get worse.

Getting rid of the fees and taking deposits for bookings may improve things as it would discourage w/e blocking.  There is always an upside .

Write your comments here...Every "club " seems to have a membership fee and as the club have a stated deposits in the past had no effect on bookings at the "honeypot" sites 

....i suspect the dyed-in-the-wool cc member is on the way out...

younger customers are far more savvy about choice and price....

witness the increasing number of threads criticising the clubs pricing structure and inflexibility.

customers will (and probably are) choosing alternatives to the vanilla product offered by cc.

we use them if the location and timing suits, and i use them for cls and ferries, so do contribute....but, while they are generally clean and tidy, these are not the key drivers for us when choosing somewhere to visit.

as the prices approach (and in some cases exceed) £30 a night, customers, including myself, will undoubtedly check out the competition.

Not sure you're correct in your assumptions there BB. Certainly we see no shortage of young families and couples on the CC sites we use. There are a number of posts complaining about increased prices but these are surely vastly outnumbered by those complaining about the difficulty of booking pitches. I'm sure folks of all ages will consider alternatives if the prices charged are too high, but for many CC sites remain good value, certainly for those wanting facilities. As you so rightly say, there are any number of alternatives out there - folk aren't stupid just because they choose a CC site! 

I don’t join French, German, Italian or any other European equivalent of CC Ltd but I still get value for money when I am abroad so this year I may dump CC Ltd and go commercial.  

There is of course the fact that several on CT have commented  how difficult it is to get into some sites, particularly at weekends. If you removed the membership fee one can only assume this would get worse.

Getting rid of the fees and taking deposits for bookings may improve things as it would discourage w/e blocking.  There is always an upside .

Any evidence for that particular pearl of wisdom? 

The complaints about the difficulty of booking pitches stems from just a few honey pot sites. Many other sites appear to be underused especially mid week. It's probably more irritating than the price.

peedee

M   I think you have said is what the majority of  present members feel, and it seems the ones who on here  look elswhere are "off peak" users anyway, be it in the UK or Mainland Europe,as when going on line and checking prices in the peak there is very little to choose price wise or space anywhere, without the add cost of getting there

The complaints about the difficulty of booking pitches stems from just a few honey pot sites. Many other sites appear to be underused especially mid week.

peedee

...Which if correct proves that the complaints about not touring are not as some make out  

I know I have said it previously, but it would be very interesting if the Club produced a breakdown of its membership demographics, age groups, members who make up a household touring unit, what area of country members come from, what length of breaks members are taking, here and abroad in outfits. I hope the marketing department has got such information at least. You can't really make assumptions based on CT alone.