Perennial Membership Fee Increase

They can get away with it because people will pay it, its as simple as that I'm afraid.

It's called 'what the market will bear'  .... or more colloguially 'untill the pips squeak'.   If pushed too far the pips DO squeak and overall revenue falls.

Can be a foolish move for purely commercial outfits. Presumably in a 'members club' the members can influence such decisions?

There is also the fact that inflation is so low due to large reductions in the cost of vehicle fuel and food costs brought about by supermarket competition. Other cost more applicable to running caravan sites such as labour are on the increase, certainly more than 0.1%.

Inflation may be at an all time low but the club is spending a lot of money updating toilet blocks, installing hardstandings, WiFi and MH waste points to keep members happy so the money for all these expensive works has to come from somewhere. Kellysmum

and, I think, membership is falling. So, to maintain income, the fees must go up.

Understand what you mean SteveL, but we have also seen large increases in pitch fees which will surely cover wage increases. I note that at the Club AGM 2015, the Club had a net worth of £123m with £34m cash reserves, so is surely in a sound financial position. What happened to the ethos of the Club being for the benefit of it's members? 

If I added the subscription to the cost of the number of nights I spent on Club sites this year it makes them more expensive than the commercial sites I used. In pure financial terms it is getting dammed close to is it worth it!

peedee

Don't forget to factor in the value of your monthly magazine, peedee! 

Its still less than a pound a week, just because it says a club I think we have to remember that its still a business. As stevel says labour costs must be a huge increase for the club. As someone who also runs a business its better to have small increase to your services each year than a big one every four or five years. If the club didn't increase to absorb costs for a period of time then said it was putting its prices up in one movement by ten pounds very few would say that's ok its been the same price for x amount of years, look at how there bleating about two pounds!

Don't know the facts on membership figures, but, to look at the increase realisticaly, it's still less than £1 per week for a whole network of CLs, well worth the money for that alone. If you use the members discounts that are available, you will more than offset the cost of membership. I have done this for  the past three years. I'm not saying that I welcome the increase, just that there are ways around it......