Dynamic pricing to be introduced

Dynamic pricing should not be a purely linear process.  The seller should also be looking at the rate of sale of their commodity, and if things are not selling at the rate required a price reduction mid term should be introduced while there is time to fill up the vacancies. So maybe the best price will be about 6 months before date booked.

There are a number of things in addition to this that make me think the 'Club' has contracted with a firm of management consultants .

If this is the case they should end that contract at the earliest opportunity !

I agree with your interpretation of dynamic pricing. (As does booking.com Sykes cottages, Air BNB, etc……) We have picked up most of our late booked cottages at a fraction of the cost of the initial price, often with huge savings.

The Club knows it has a die hard, “won’t go anywhere else” core of Members, for whom only a Club Site pitch will do, regardless of the price. Hence it feels safe offering the “best” (whatever that might be) price as early as possible, and no mention whatsoever of any close to sell by date discounting. (They wouldn’t advertise this anyway). The discounting is only likely to occur if a site is showing signs of being left with a significant number of empty pitches.

If a Site doesn’t prove popular, the Club have option B of course, and that is to simply withdraw the whole Site from the network, under whatever excuse the Club can cobble together to justify a Sites closure🤷‍♀️ 

I suspect this year won’t see any late arrival discounts, the Sites are still popular. But there are a lot of Members grumbling about prices, deposits, lack of communications, etc….. and there was mention of this likely to be a challenging year at the AGM, so it remains to be seen how things will go. 

I suspect this year won’t see any late arrival discounts, the Sites are still popular. But there are a lot of Members grumbling about prices, deposits, lack of communications, etc….. and there was mention of this likely to be a challenging year at the AGM, so it remains to be seen how things will go.

I very much agree but it may not be as challenging as thought? While there are reports of nearly empty sites compared to earlier years, there is hope that the economic situation will encourage staycations as people, especially families, will have less money to spend on package trips to warmer climates. It could go either way?

peedee

I would suggest that your synopsis also might lead to more members seeking VFM elsewhere than club sites.

An interesting year to come.

It may well do WN, its a scenario I concur with myself.

peedee

Yes I think so as well WN. More and more Members were trying out CLs during COVID, and I suspect quite a few have enjoyed them, especially the value for money they offer. All bar the highest priced will give a more economic stay than Club Sites, with a bit of research and careful choice.

We were already big users of CLs, but we have branched out into different provision with the MH, to keep our average spend where we want it to be. Our savings go on cottages, again at a discounted rate. 

Just been food shopping and dynamic pricing was in full swing. All sorts of things which they had overbought or overpriced had those vivid yellow stickers on.  I like dynamic pricing. 

Me too, lots of cheap coffee pods from Little’s. They overstocked at Xmas🤣

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