The same Club, just better...

Posted on 22/02/2017 14:11 by

Just recieved my stickers. Not sure why they could not be sent out with the site book and save postage.

No doubt because the new books were already in store in their plastic wraps and probably had been for a long while!.

Posted on 21/02/2017 09:12 by RochelleCC

Hi JVB,

The change in name and logo were based on your feedback and in consultation with your representatives on the Committee. Together, we’re embarking on a journey of investment in the future of our Club.

Posted on 22/02/2017 15:45 by SteveL

I was assuming the new books, although in storage, will have the new logo, perhaps I am wrong. If they had decided on it that long ago they could always have put the stickers in as part of the process. However, that would have required planning.🤐

Posted on 22/02/2017 15:16 by Gareth

Well, it's certainly got everyone talking, hasn't it?

I'm saddened to think that members with motorcaravans felt they were in any way left out of the club thus necessitating this change. Speaking as a lifelong caravanner (I've caravanned since birth - I'm only 35), I have never felt any animosity towards fellow caravanners of the self-powered persuasion; I can see the benefits and drawbacks of motorcaravanning over trailer caravanning. If/when it comes time to replace my current outfit, I will be putting a great deal of thought into swapping my 4x4 and Swift caravan for a motorcaravan and a small (possibly electric) car for use around town when a bicycle isn't enough.

But that's beside the point of this thread. I understand completely what The Caravan Club have attempted to do; I just don't see the need. I wonder how many of the membership saw the need.

Will it bring in younger members to offset the ageing membership? I doubt it. A change of name and colour won't do that. Frankly I'm amazed that the new-look smaller-print magazine hasn't finished some of them off in fits of apoplexy. I've got young eyes; I'm alright Jack.

Will it make the existing membership think that it is a "forward-thinking organisation" (See, I can do marketing-speak, too)? I doubt it. The typeface, the colouring, the shape of the logo is reminiscent of any other logo designed in the last five years.

Or is it just change for change's sake? Out with the outdoorsy green uniforms and in with the burgundy. Out with the flags and in with the ribbons. Out with the meaningful logo, albeit one steeped in heritage and in with one for which a video has been prepared to explain it. Surely, if a logo must be explained, it is largely pointless.

It looks cleaner and fresher, perhaps, but I for one will mourn the passing of the red pennant; an emblem of the club for so many years. Yes, I know that the horseshoe is included in the new logo. Yes, I know that it could well sell The Club to motorcaravanners more explicitly than the previous name (and moreso than their "friendly" competition). And yes, I agree that including 'nature' and 'inspire' ticks all the hipster marketing boxes.

But when it comes down to it, what will a picture of a derriere, an angular Walls logo, or indeed a pirouetting fox do for The Club's image? Look closely at the logo - I bet you can see one of those. Perhaps a questionnaire should be made - can you do polls on this site? If so, why didn't The Club think of that?