Does advertising sway you?

I think that very little advertising actually works. Mostly it's just there in order to give advertising companies an income.

If a product is new or innovative, it might help initial sales. But very often the adverts are so annoying that they actually put me off buying the product.

Some times it's the person endorsing the product puts me off buying it 

Advertising a new product, say a new cereal, may result in me giving it a try but if I don't want the product then no amount of advertising will make me buy it.

Advertising a very well known and trusted product for example Cadburys Dairy Milk, is also a waste of money. We do buy CDM because we have always enjoyed it not because we saw it advertised on TV

Advertising only works for me if it is either promoting a new product that I can compare to my existing one or if it offering a sale or special offer for something like energy supply or broadband and then only if it is near to the expiry of my current contract. In other words I have to be already on the look out for information on that product otherwise all other adverts pass me by.

Even if I'm interested I won't take their word for it and automatically look for the small print being the cynic that I am.

an advert will bring a product to my attention but I usually then do my homework and research it to see what is is like, this usually applies to cars and caravans, home appliances. Other products I buy are based on the trust built up on previous purchases, ie Canon cameras and Berghaus

On the basis that most adverts are crap and have no relevance to the product they are trying to promote I would say absolutely not. 

No.And I/we won't watch live commercial tv always recording and fast forwarding the breaks

I have to admit that adverts do effect my buying habits, though not in the way the manufacturers would hope.  Some ads. have  a perverse effect guaranteeing that I'll never buy the product or service.  The best the manufacturer can hope for is that I ignore them totally, when I might buy a good product if I need it.  The OH says I'm an awkward old b****r anyway and I wear the title with pride.

Agreed, WB. Nothing on earth will ever make me buy a GTech product.

Cillit Bang, anyone....?