Banned advert

The truth is that adverts are designed to impact on the viewer, positive, shocking, empathy, revulsion  or negative reactions can be equally powerful In the advertising game! If it gets your attention, if it gets us talking it is probably working!

The truth is that adverts are designed to impact on the viewer, positive, shocking, empathy, revulsion  or negative reactions can be equally powerful In the advertising game! If it gets your attention, if it gets us talking it is probably working!

So .....  if a load of people are put off from ever dealing with this company and no-one can even remember what the name of the company who's awful advert it is, then that is working... ? Hmmm I must have misundertood what advertising was all about !

As you all well know, the advert (for moneysupermarket.com) is a blatant parody of flouncing and pouting women who men leer at. Along with generating a huge number of complaints it has a massive international following despite being a U.K. only advert. If it didn't work it would have been dropped long ago, but it does. If it challenges men's self image as opposed to making them smile at its juxtapositioning of gender stereotypes then maybe they should consider their own insecurities.

Blimey JennyC, your last post took a bit of reading, so early in the morning!

I actually find that advert repulsive,  and as a result I would make a point of not using them. 

TF

As you all well know, the advert (for moneysupermarket.com) is a blatant parody of flouncing and pouting women who men leer at. Along with generating a huge number of complaints it has a massive international following despite being a U.K. only advert. If it didn't work it would have been dropped long ago, but it does. If it challenges men's self image as opposed to making them smile at its juxtapositioning of gender stereotypes then maybe they should consider their own insecurities.

Personally I loathe the advert but my understanding of it is exactly as you state. Quite nice to see the tables turned . 

Adverts are very powerful things, I can still quote the ads from my childhood - best peas went to Farrows really dates you! I really thought Flash cleaned the floor with one wipe of the mop.  So if this stops/balances the images of women it's done its job to me regardless of the product. 

have not had the television on since the referendum so I am "missing" all these fine things!

have not had the television on since the referendum so I am "missing" all these fine things!

Write your comments here...I have disposed of my T.Vs !! Can't be bothered with all that 'fiction' that is portrayed !!It's not real life as we know it,just programmes designed to keep you watching for the next episode.IMO..

have not had the television on since the referendum so I am "missing" all these fine things!

Write your comments here...I have disposed of my T.Vs !! Can't be bothered with all that 'fiction' that is portrayed !!It's not real life as we know it,just programmes designed to keep you watching for the next episode.IMO..

Write your comments here...

You won't have seen last nights episode of Planet Earth 11, then. A pity, with its exceptional photography and sound, not to mention its captivating interest. We're certainly looking forward to next weeks episode. I've picked up a few tips from Masterchef this week, too.

Jenny, Now you really are talking my language, Planet earth 11 must have some of the best photography ever shown on TV.

I used to like Masterchef too, but somehow for me its not as good as it used to be. Personally I think that in struggling to keep it fresh they have somehow spoilt it a little, but thats probably just me.

TF

Jenny, Now you really are talking my language, Planet earth 11 must have some of the best photography ever shown on TV.

I used to like Masterchef too, but somehow for me its not as good as it used to be. Personally I think that in struggling to keep it fresh they have somehow spoilt it a little, but thats probably just me.

TF

Write your comments here...

I periodically attend cookery days/ classes because I'm a happy but keen cook. I recently attended a class run by an ex Masterchef contestant - wonderful. She was so intuitive with flavours, so I'm working through some of her concepts at home. But tonight I'll be doing tagliatelle carbonara, quite differently from my own method, courtesy of this weeks Masterchef. Good photography is always noticed in this house because my husband is a retired professional photographer, award winning, national TV etc. Nowadays he's indulging his love for nature as a countryside ranger, but photography is forever there too. I hope that my earlier post didn't spoil your cornflakes. We have mixed feelings about the controversy of moneysupermarket.com's advert too. But it's memorable and thought provoking, which was probably the aim of the advertiser. A bit like Damian Hirst's sheep in formaldehyde.