CMC in the MMM

Thornsett replied on 21/12/2017 10:36

Thornsett

Posted on 21/12/2017 10:36

Interesting article in the January 2018 issue of MMM. It’s an interview with Harvey Alexander, Director of Marketing at the CMC. He explains some of the changes introduced and planned by the CMC to reflect the increasing number of motorhoming members.

According to the article, the CMC is looking at its CLs, a number of which are trialling matting that can help driving of grass. This will help those motorhomers who do not want to go to a CL because of the risk of getting stuck. The Club knows the current booking system is not ideal. It is working on it for 2018/19, introducing the new system for 2019 bookings. It’s not going to be rocket science but it will be in line with the market.

There is more in the two page article which is worth a read but not enough to justify buying the magazine just for the article.

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43 replies

brue replied on 21/12/2017 10:44

Member

brue

Motorhomer

Posted on 21/12/2017 10:44

Thanks Aspenshaw. I hope we can read something similar in the club magazine too. Someone mentioned this article on another thread. These sort of announcements would be welcomed on the club's web site.

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JVB66 replied on 21/12/2017 10:55

Member

JVB66

Campervanner

Posted on 21/12/2017 10:55

The cynic in me is very wary of anything that is "marketing speak" aimed at the non captive audience,whereas the "loyal" captive audience (us) are it seems now only a secondery (if that high) consideration,when looking to increase market share

Ps of course CC Marketing as in most companies these days is one the best funded out of our money

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young thomas replied on 21/12/2017 10:58

Member

young thomas

Motorhomer

Posted on 21/12/2017 10:44 by brue

Thanks Aspenshaw. I hope we can read something similar in the club magazine too. Someone mentioned this article on another thread. These sort of announcements would be welcomed on the club's web site.

Posted on 21/12/2017 10:58

yes, our postman must be a bit faster (about a week or more) on his feet than A's

Tinwheeler replied on 21/12/2017 11:16

Tinwheeler

Campervanner

Posted on 21/12/2017 11:16

Rowena passed our comments on to the appropriate department after we made our feelings clear in the other thread and has promised to update us here when decisions have been made about the booking system.

https://www.caravanclub.co.uk/club-together/discussions/welcome-hobby-talk/how-to-use-club-together/are-we-doomed/

DavidKlyne replied on 21/12/2017 12:28

Moderator

DavidKlyne

Motorhomer

Posted on 21/12/2017 12:28

I am still working my way through the current issue of MMM although I saw the article but have not yet read it. It annoys me a bit that someone senior from the Club should disclose possible changes in an independent magazine before it has been fully mentioned to Club members. On the other hand non readers of motorhome magazines might not realise how much "anti" feeling/lack of knowledge there is towards the CMC from certain quarters and I suppose the article might go someway towards addressing that understanding?

David

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replied on 21/12/2017 12:46

Posted on 21/12/2017 12:46

It annoys me a lot David

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brue replied on 21/12/2017 12:49

Member

brue

Motorhomer

Posted on 21/12/2017 12:49

It's a bit like parliamentary leaks but we are a membership organisation and members deserve to hear things first I think?

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replied on 21/12/2017 12:58

Posted on 21/12/2017 12:58

I would settle for reading it second kr third as long as it was from the source

Tinwheeler replied on 21/12/2017 13:17

Tinwheeler

Campervanner

Posted on 21/12/2017 13:17

It annoyed me a lot, David. It was one more nail in the coffin and prompted my OP in the other thread. It’s insulting to treat members in such a way and an apology is in order.

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