CMC in the MMM

Thornsett replied on 21/12/2017 10:36

Thornsett

Posted on 21/12/2017 10:36

Interesting article in the January 2018 issue of MMM. It’s an interview with Harvey Alexander, Director of Marketing at the CMC. He explains some of the changes introduced and planned by the CMC to reflect the increasing number of motorhoming members.

According to the article, the CMC is looking at its CLs, a number of which are trialling matting that can help driving of grass. This will help those motorhomers who do not want to go to a CL because of the risk of getting stuck. The Club knows the current booking system is not ideal. It is working on it for 2018/19, introducing the new system for 2019 bookings. It’s not going to be rocket science but it will be in line with the market.

There is more in the two page article which is worth a read but not enough to justify buying the magazine just for the article.

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JVB66 replied on 21/12/2017 14:04

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Posted on 21/12/2017 13:38 by huskydog

But some members have said they throw away the monthly magazine without reading it ,so how do they know if the "exciting news" wasn't in it ?

Posted on 21/12/2017 14:04

Some members,discard it, as some owners complain about their purchases,no different IMHO but its not i would think many out of the thousands sent to members,or purchasers only those few wanting to "make a point?"

Fisherman replied on 21/12/2017 14:13

Fisherman

Posted on 21/12/2017 14:13

Is this the same department that thought it good to sponsor some bloke to go to Antartica, though he never started ( wonder did they get our sponsorship back) and the same department who thought a garden in the RHS was connected to caravanning. If so says it all. Also probably he same one that came up with the astronomically expensive name change. Got to justify your highly paid job- sod the members.

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JVB66 replied on 21/12/2017 14:14

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Posted on 21/12/2017 14:14

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JVB66 replied on 21/12/2017 14:19

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Posted on 21/12/2017 14:13 by Fisherman

Is this the same department that thought it good to sponsor some bloke to go to Antartica, though he never started ( wonder did they get our sponsorship back) and the same department who thought a garden in the RHS was connected to caravanning. If so says it all. Also probably he same one that came up with the astronomically expensive name change. Got to justify your highly paid job- sod the members.

Posted on 21/12/2017 14:19

Thats why the Marketing depts in most companies have to come up with ridicules "ideas" to try to justify their huge budgets

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replied on 21/12/2017 15:54

Posted on 21/12/2017 13:38 by huskydog

But some members have said they throw away the monthly magazine without reading it ,so how do they know if the "exciting news" wasn't in it ?

Posted on 21/12/2017 15:54

I throw the mag away unread but feel sure that somebody would read and comment if aware that the news was released elsewhere

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Tinwheeler replied on 21/12/2017 17:10

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Posted on 21/12/2017 13:52 by Thornsett

In my OP I mentioned only two points from the two page article because those were two points that as a member I did not know about. I did know the booking system was being reviewed, just not the time scales.

I will ask the mods to remove my post as I have no intention of it being used to bash the club of which I am a member.

Posted on 21/12/2017 17:10

You put your post in the public domain so we could comment, Aspenshaw, but now you want to deprive posters of that facility.

Not liking the responses is a chance we all take when we start a discussion. It’s life.

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replied on 21/12/2017 18:52

Posted on 21/12/2017 18:52

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JVB66 replied on 21/12/2017 20:54

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Posted on 21/12/2017 20:54

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Fisherman replied on 26/12/2017 17:33

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Posted on 26/12/2017 17:33

Just had the printed 2018 UK Site Guide. Guess what our superb marketing department have done- The full picture is a Motorhome on a private site at Gruinard. You would have thought a basic "Marketing" pose would be at least a club site.How much do we pay this excellent brain I wonder, NO wonder prices have to increase to justify this .......