What Next ?

So true,about opinions  and by most of the comments I think i can rest assured what the most are Both on here and Facebook

And no, I don't think the title "Caravan Club" automatically conveys that this also includes motorhomes - especially to new people taking up the hobby.

Strange thing, when I bought my first new van, all the others had been second hand and I had had a 2 year break, there were leaflets for CC and C&CC in the showroom. I have been surprised that the CC have not approached larger dealerships to sell CC membership to first time buyers with say a £40 kickback. Dealers could then sell the package, register with the club, club could forward cards to the new members. The dealer could either take the profit or give the membership as part of a purchase.

I don't really care about the name change but the new logo is appalling and I still don't know who in the membership was consulted about the change or if we will ever know how much the whole exercise will cost.

As far as I am concerned it was, is and ever will be the "CARAVAN CLUB"

As long as I can get onto a site or CL those at East Grinstead can call themselves what they like.

So the "same club but better" thread has been locked, and not soon enough.

And then another thread opens to start more of the same!?!?!?!?!?

(shakes head, and walks away)  

Bugs, your post pretty much encompasses all the reasons for the direction the Club have taken, in a brief but to the point way. I'm not entirely convinced the promotional material and the buzzwords are in proportion with the final aim and the marketing strategy is a touch over the top but the overall objective is no doubt to change the perception of the Club for prospective members, to open up to a wider age range and be inclusive to the alternative leisure vehicles being purchased.

So true,about opinions and by most of the comments I think i can rest assured what the most are Both on here and Facebook

The greater number of objections appearing on the CT forum and Facebook are possibly not truly representative of the overall feeling about the Clubs' objectives. It's a common theme with Internet forums and social media that people will take to their keyboards in earnest to complain as opposed to those that support and agree.

Whilst everyone is entitled to an opinion and are free to complain, good Marketing and Communications people know full well that objectors are more likely to express their opinions and that those who agree tend to  quietly get on with life. So I suspect those who implemented the changes, will acknowledge the objections, but at the same time think their direction is the right one.

Time will tell

Yep, won't be long before this thread meets with the same fate.

Hi Corners,

I must say, I aren't ovely excited or perturbed about the name change, logo etc (although I do think it's largely a waste of money).

But in answer to your question, I suppose that spending, what must be, well over £1million on a name change (new signage for 200 sites plus CL's plus postage for returning old signs, plus new uniforms, new stationary......etc) must mean £1m less spent on site impovements etc.

If the ependiture meant improvements in other ways, then maybe that would be worth it. But as you say, same sites, same bookings.......

I think that the problem most people have is that they are finding it difficult to see what they are getting for all this money.

I also think (based on posted comments) that many people think that the Club have been sold a new name and logo along with a lot of 'management speak' by some adverising whizz kids.......but very little real substance.

Perhaps it would help if those at the top stopped all the marketing 'say a lot whilst saying nothing' and published what actual changes they are going to put in to stop the club appearing to be stuffy etc.  Pictures on the internet of different places and a new logo won't do that.  It's the experience of booking, how you are treated on arrival, quality and price of wifi,  and the site rules that will decide it for newbies.  

i do think the rebrand is dreadful, it's not identifiable and the word motorhome could have been included in the old branding.  

Regarding booking, there are a multitude of problems with the system which I keep raising but they won't address them. I haven't met any bad wardens yet, I like the regimental siting of vehicles you have plenty of space, not like some commercial sites.  Wifi is average but has to be paid for, could improve there.  Finally in my opinion there has to be a balance between attracting new members but at the same time keeping the upmarket feel I feel the caravan club has. That's why I use the caravan club and if that changes will be leaving. JMO