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tadhatter replied on 25/04/2016 15:55

Posted on 25/04/2016 15:55

I've just opened my May edition of the Caravan Club magazine and of the 3 advert fliers in the packaging one was for "Special Pensioners' Hearing Aids" and another was for "Funeral Plans" (the 3rd being the Caravan Club's range of insurance products).

For goodness sake Caravan Club, if you want to make the image of caravanning more appealing to younger members and families please can you reflect it in the advertising!!!!

tadhatter replied on 25/04/2016 21:53

Posted on 25/04/2016 21:53

How can it be too family focussed!!!! As the daddy in a family of 6 there is no way the club is too family foccused - it never has been. I'm not saying it should be geared towrds families but families are also the future of the industry! My father-in-law is a pensioner and, without wanting to be morbid about it, it won't be too many years before he has to give up caravanning. We need the younger generations, not just like me, but also younger folk too (I'm 41). It's also why caravan manufacturers need to look at families as being the lifeblood of the industry in terms of the vans they produce - indeed I was pleased to note the launch of the Sprite Freedom range which is geared precisely towards this.

If we're not careful, the industry will remain the preserve of the wealthy retired which would be a great shame but something that I've argued about elsewhere. 

I don't wish to be pedantic or personal, TH, but I'm puzzled by your reference to a family of 6 when your profile shows the following.

"I'm a vicar based in rugby. I'm married to Jo and we have 2 little boys, Zachariah and Joshua. I've been caravnning now since 2011 whereas Jo has been caravnning since 1981!!"


Incidentally there are many retired caravanners in CC who are not wealthy.

Good point Tinwheeler. I haven't updated my profile since I registered with Club Together when it was first launched and was obviously correct at time of writing. Since then our family has grown with the addition of 2 adopted girls.

 

Wildwood replied on 25/04/2016 22:54

Posted on 25/04/2016 22:54

Adverts are a fact of life and help pay for magazines. The ones you get are carefully targetted and would not be there if advertisers did not get a return. If they are not for you do what the rest of us do bin them.

mbee1 replied on 26/04/2016 08:20

Posted on 26/04/2016 08:20

Probably aren't that many families that can afford the towcar and the caravan hence the reason the C&CC have a broadly younger rmembership and outlook due to tent members.  Sadly I think the CC has a focus on more "mature" people and gives the impression of being fuddy duddy.

MJ730 replied on 26/04/2016 08:32

Posted on 26/04/2016 08:32

I am retired and to be honest I think the advertisers might just be spot on with their target market.  Let's not fool ourselves. There are an extraordinary amount of retirees in the CC.  Proportionally many more than in the C&CC. 

Just be glad that you are not in need of the stair lifts, the walking aids, hearing aids Etc which make up a large proportion of adverts in the mag, but remember that there could be loads of CC members for whom the adverts are required. 

If and when I reach the stage of requiring those articles being advertised I will appreciate the Adverts. 

 

I'm not retired, but need hearing aids. However, the NHS hearing aids and attendant service are far better than any bought hearing aids. With the NHS ones you get free batteries, tube changes, filter changes and re-tuning when required. All for 'free', as you have contributed through NI contributions during your working life.

The people who buy privately are either vain and don't want the tubes to be visible; or have too much monet and can afford to buy something they don't have to.

I did chuckle, as did my wife, when the leaflet dropped out of the CC magazine earlier today.

Write your comments here...My hearing aids are private ones I bought them because I needed them and for NHS ones I would have had to wait 9 months.And no I do not have more money than sense.

Mike

JayEss replied on 26/04/2016 11:18

Posted on 26/04/2016 11:18

Probably aren't that many families that can afford the towcar and the caravan hence the reason the C&CC have a broadly younger rmembership and outlook due to tent members.  Sadly I think the CC has a focus on more "mature" people and gives the impression of being fuddy duddy.

There are plenty of young families caravanning.  Take a look at some other forums and some of the facebook groups.  The CC needs to capture this market and it is failing

EJB986 replied on 26/04/2016 11:30

Posted on 26/04/2016 11:30

Some of us bowl as well so we get two lots of it.

Still we are old and decrepit so can't expect much else.

PS Companies don't target people who don't/wouldn't buy their products.

thebroons replied on 26/04/2016 13:07

Posted on 26/04/2016 13:07

Judging by the rise in pitch prices and the way they have discriminated against a solo traveller I wouldn't be surprised if the chairman turned up on the next caravanner of the year dressed in a mask singing Stand and Deliver. 

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